A wise man once said that while you can’t control what happens to you, you can control how you react in any given moment. Trade show managers understand the importance of keeping a cool head in the midst of a challenge. More important still, however, is to plan ahead and be fully prepared for worst-case scenarios. With this handy guide, you can do just that.
Remember that time when you saved a BUNDLE on a new printer, only to discover that the cost of replacing just one ink cartridge was 3x what you paid for the printer itself? Ugh. Like that printer, the cost of tradeshow exhibiting is often not what it seems on the surface. Here’s how to navigate the hidden costs so you can avoid sticker shock and stay on budget.
For startup business owners and graphic designers alike, there’s nothing more satisfying than building a new brand from scratch. It’s an exhilarating process where you never quite know what’s around the next corner. Startups need to be prepared for anything — and that includes creating a library of logos early on that will be flexible enough to suit any situation.
Here’s a handy checklist of essential logo design creative assets for startups and entrepreneurs.
Juggling multigenerational teams and global offices while also tending to individual employees’ needs for training, coaching and mentoring? The role of a business leader today is complex and challenging, but ultimately rewarding. Here, we review trending leadership tools and tactics from a variety of thought leaders in the field.
While not as expensive as buying a new car, purchasing a modular trade show display still requires a significant investment — especially for small businesses. So before you sign on the dotted line and place your order for a brand new modular display, make sure you kick the tires and ask the salesperson a LOT of questions. Here’s a helpful list to get you started.