The impact of COVID-19 has promised that when–and it is when, not if–in-person trade shows return to our calendars, marketers will be facing slashed budgets for executing their events.
2020 was a year for the history books, and its wide-reaching consequences affected every corner of society–including in-person events. Any marketer will tell you that 2020 was the year of a thousand ZOOM calls–maybe even more. But, given their high-value return with face-to-face interactions with customers, in-person shows will return. However, marketing managers may be facing a depleted budget.
Post-COVID Money-Saving Tips for Trade Show Exhibits
It goes without saying that 2020 was the worst year for in-person trade shows, possibly in all of marketing history. However, they will return–but they’ll look a little different, starting with marketers having a dearth of cash they’re able to dedicate to in-person events, after the turn towards digital marketing during the pandemic.
Photo source: Pixabay
The thoughts, opinions, and beliefs of consumers familiar with your product are one of the most valuable pieces of information to bolster your marketing strategy. There’s a reason why the average consumer makes a purchase only after reading 10 online customer reviews. It’s because of the power of social proof!
Photo source: Pexels
In an age in which content is seemingly endless thanks to the internet, businesses must constantly find new ways to leverage their content marketing strategy to stand out against the pack. With 70% of marketers investing in content marketing in 2020, there’s too much competition for boring content to make the cut.