What is SMS Marketing?
SMS stands for “short messaging service.” In layman’s terms, that means text message marketing.
If you immediately think “spam marketing” when you hear about text message marketing, you should know that much has changed in recent years.
The DOs and DON’Ts of Using Hashtags
The history of hashtagging can be traced back to a web marketer named Chris Messina. In 2007, he pitched his idea about grouping tweets to the founders of Twitter, and although they didn’t see the value in it right away, the idea eventually took off once Messina began to use hashtags in his tweets.
Getting Organic Reach on Social Media is Challenging But Achievable
The simplest definition of organic reach is “How many people can you reach for free on a social media platform?” These days, it’s not so easy to reach your target without using paid ads, and one reason it’s so difficult is that major social media players have changed or adjusted their algorithms during the past few years.
Go Beyond Standard Practices for Using Social Media
It’s not only search engine results pages (SERPs) that lead potential customers to click on your website. In the U.S., people spend an average of two hours daily on social media sites, and, globally, more than a million new users are joining social media platforms each day. Digital marketing experts tell us that quality content and engagement on social media contribute to brand success. But are there more specific ways to directly drive people from social media to your site? Continue reading to learn what are the best tools and techniques.
The Debate About Social Media’s Impact on SEO
The folks at Google have not made it easy to understand whether social media affects SEO. In 2010, the company said that social signals – likes, shares, views, pins, etc. – did play a role in determining the rankings that show up on people’s search engine results pages (SERPs). But a few years later, they reported that social signals were not used in Google’s algorithm to determine rankings.
Content marketers are great multitaskers. You can take the resources you are given and turn them into something more. There are always new ways to make your content marketing more productive, and in 2020, there’s more competition than ever. So, with that in mind, we came up with our 5 favorite ways to make your content marketing more productive!
Virtual events – whether used by themselves or in tandem with your on-site trade show – can extend the reach of your message, create a greater return on investment. See how hybrid events provide added value in a time when travel budgets have been slashed and your target audience may not have time to attend a live show!
Orlando officially announced Tradeshow openings starting in mid-July for six shows and ten shows in August. Las Vegas announced the opening in August, with 75 planned shows scheduled for the remainder of the year. Germany has opened and has prepared a full slate of shows.
Trade shows require a lot of planning ahead. From choosing what shows to attend to marketing and everything in between, the amount of work to be done can be overwhelming. By creating a timeline, you will be able to make sure every task is done properly and on time, without unnecessary stress.
Graphic designers and marketing managers think and communicate ideas differently. Designers tend to focus on graphic elements and spatial patterns, whereas marketers tend to focus on messaging and calls to action. When designing your next trade show display, use these tips to ensure that you and your graphic designer are on the same page with a shared vision.