[NOTE: This is Part 2 of a two-part blog. You can read Part 1 here.]

Here at EXHIB-IT!, we don’t just build trade show displays. We coach and educate our clients to ensure they get maximum results from their trade show marketing efforts. In this two-part blog, we answer your most frequently asked questions about exhibiting.

QUESTION #8: We’d like to entice booth visitors to hang around a while longer. What activities can we add that won’t ruin our branding or make our exhibit look like a mini carnival?

As most trade show booth staffers well know, getting enough face time to qualify every prospect who steps into your booth can be a race against the clock. If not given immediate attention, booth visitors lose interest and are quickly lured away by the next exhibit.

Discover some upscale in-booth activities almost any exhibitor can use:
Effective, Interactive and Engaging Trade Show Booth Activities

You might also like:
Why Every Trade Show Display Needs a Kiosk, Thanks to Millennials

QUESTION #9: Help! A big industry show is coming up and we can’t decide whether to exhibit or just attend.

If you have a clear understanding of the pros and shortcomings of participating, along with a good idea of what you hope to accomplish while you’re at the show, it can make your decision easier. In the end, it all comes down to how you plan to measure your trade show marketing ROI.

Use these guidelines to make your decision:
Pros and Cons of Exhibiting vs. Attending Tradeshows

You might also like:
10 Questions Every Exhibitor Needs to Ask Before Booking a Booth

QUESTION #10: We’re a startup and new to exhibiting. How can my staff prepare for our first trade show?

Few small- to medium-sized businesses can afford to hire professional trade show staff, but take a good look around your office and you’ll likely uncover a number of employees who, while not officially trained in sales per se, exude many of the key qualities of a great trade show staffer.

Learn how to groom in-house booth staffers and take advantage of their skills:
12 Top Skills for Effective Trade Show Staff

QUESTION #11: Our trade show display is only two years old, but depending on the venue, sometimes it POPS and other times it seems to fade into the background. How can we ensure that our exhibit stands out no matter where we’re exhibiting?

Many trade show exhibitors rely solely on the venue’s ambient overhead lighting combined with basic in-booth stem lights, which aren’t always adequate. Supplemental booth lighting ensures that your display will look great at any venue, while creating a unique “mood” for your booth.

Learn about your options for supplemental lighting:
The Art and Science of Trade Show Booth Lighting

QUESTION #12: It seems like exhibiting gets more expensive every year. What can we do to cut back on costs?

For most businesses, exhibiting at trade shows is an essential tool for boosting brand exposure and capturing sales leads. But despite their effectiveness, trade shows can be expensive. Follow these tips to reduce costs and trim the fat off your trade show marketing budget.

Learn how to start saving today:
10 Money-Saving Tips for Trade Show Exhibitors

You might also like:
4 Easy Hacks to Avoid WiFi Fees at Trade Shows, Expos and Conventions

QUESTION #13: I’m ready to upgrade to a custom modular display, but it will cost a fairly large chunk of change. How can I be sure I’ll get my money’s worth?

While not as expensive as buying a new car, purchasing a custom modular display requires a significant investment — especially for small businesses. Before you sign on the dotted line and place your order, make sure you kick the tires and ask the salesperson a LOT of questions.

Make an informed purchase decision with these tips:
13 Key Questions to Ask Before Buying a Custom Modular Display

You might also like:
Smart Money: Is It Time to Upgrade to a Custom Modular Display?

You’ve Got Questions? We’ve Got Answers!

As your trusted partner in tradeshow marketing, we’re here to assist you in making sound, informed decisions about exhibit design, branding and strategy. Got a question? Give us a call at 1-877-964-1965 and let us help you get the most out of your display.

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