Blog
#EpicFail: 8 Digital Marketing Mistakes That Alienate Potential Customers
As soon as a potential customer becomes aware of your business, the real test of your marketing prowess begins: you have mere seconds to pique interest, gain trust, and close the sale before your prospect is scrolling through the next page of Google search results. Earn more conversions by avoiding these #EpicFail and #FacePalm digital marketing mistakes.
LEGO Fan? Modular SEG Pop Ups Make Display Setup Fun Again
Custom modular displays are famous for their versatility, but the NEXT! line of SEG trade show exhibits takes the term modular to a whole new level.
How to Craft the Ultimate Post-Show Report
Preparing trade show reports shouldn’t require a three-hour scavenger hunt, frantically looking up costs and numbers. The key to pain-free post-show reporting is pre-show planning. By devising a report template up-front and deciding ahead of time which data points you’ll use to measure success, your post-show reports will practically write themselves.
Are You Exhibiting at the Right Trade Shows? Here’s How to Find Out.
No matter how well-branded your display, if your target audience doesn’t show up at a particular trade show, you’ve wasted valuable time, money and energy by exhibiting. The whole point of trade show marketing is to connect exhibitors with their ideal customers. Use this six-point plan to select trade shows that attract the right attendees for your business.
Lighted Trade Show Counters that Make Your Brand POP
What’s new in tradeshow exhibits? Reception counters with a hint of Vegas, baby! LED lighted counters are trending with exhibitors. And with so many different styles and features available, it’s easy to see why. Learn how adding a lighted trade show counter to your display can make your brand pop, enhance your booth ambiance, and attract more sales prospects.
Trade Show Success Secrets: What Every Exhibitor Should Know
How exhibitors measure trade show success varies from business to business — and often differs from one show to the next. But however you define trade show marketing success at your particular company, one thing is clear: Advance planning and goal setting are critical. Successful exhibitors don’t just show up and set up. They follow a well-thought-out plan.
Exhibitor Packing List: Travel Essentials for Booth Staffers on the Road
Exhibiting at an out-of-town event can seriously boost your brand visibility, not to mention the insights gained from scoping out your competition on the show floor. But whether it’s a small one-day trade show or a week-long business conference, it’s easy to either over- or underestimate how much stuff to bring. This handy exhibitor packing list should help.
10 Money-Saving Tips for Trade Show Exhibitors
Got a Minute? Navigator Modular Pillowcase Displays Are Ready When You Are
Boasting easy tool-free setup and vivid dye-sub printed graphics, pillowcase displays are some of the most striking, versatile, durable, budget-friendly and lightweight trade show exhibits around. But the Navigator product line in particular has taken pillowcase displays to a whole new level. See why Navigator fabric display kits have become an exhibitor favorite.
How and When to Work with Trade Show Union Labor
If your motto is “don’t sweat the small stuff,” then you likely don’t work as a trade show union laborer. From cables and lighting to exhibit placement, setup and tear-down, the talented folks working behind the scenes are laser-focused on the details. But union labor is expensive, and at some point every exhibitor wonders, “Can’t I do some of this work myself?”