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Storytelling Tactics for Better Conversions and Brand Growth
From ancient oral histories to blogs, vlogs and social media, storytelling has long served as a means of entertainment, education, cultural preservation, and a way of conveying moral values. It has defined us and united us. Using the power of storytelling, brand managers forge an emotional connection between sales prospects and a company’s products or services.
Trending Now: Hot Topics in Trade Show Marketing and Design
The science of trade show marketing is like a fast-moving subway train. Blink once and not only have you missed an opportunity, but it could be twice as hard to catch up to your competitors. Don’t let trade show innovation pass you by! Dive into our list of “good reads,” as recommended by EXHIB-IT! staff members, and take your event marketing to the next level.
Exhibitor’s Guide to Trade Show Insurance Coverage
A fire starts because of a faulty cord. Someone falls over on an item that dropped from your booth. An actual flood! There are so many scenarios where you could find yourself in need of trade show insurance. And while it’s unlikely you will need it, having the proper coverage in place when disaster strikes can bring you peace of mind during the chaos.
The Biowall Factor: Bring Your Trade Show Booth to Life
In 1970, an adorable chartreuse-colored Muppet named Kermit the Frog told us all that it simply wasn’t easy “bein’ green.” If Kermit were to visit a trade show today, we think he’d be happily surprised. As exhibitors experiment with adding biowalls to their displays, they’re seeing attendees across the country respond with a collective and resounding “ahhhh.”
5 Ways to Dispose of an Unwanted Exhibit
The corset. Platform shoes. Hammer pants. Instinctually, we all can just feel it when it’s time for something to GO AWAY. So when it comes time to get a shiny new trade show exhibit — whether it’s for a campaign, branding or just because — what exactly do you do with an old one? As it turns out, there are lots of options for trade show booth disposal.
Trade Show Videos: Surefire Ways to Command the Spotlight
Done correctly, video will engage passersby like nothing else in the exhibitor’s tool box. Once you’ve grabbed their attention, you can use video to educate, inform and even entertain potential business prospects. Here are some tips for creating trade show videos that captivate your audience while sharing your key message — before, during and after the trade show.
4 Easy Hacks to Avoid WiFi Fees at Trade Shows, Expos and Conventions
For trade show exhibitors, having access to WiFi when you need to conduct business is more of a rule rather than an exception. However, obtaining that access at a trade show can sometimes come with a hefty price tag. Although you may feel as though you have no choice but to pay, with a little research and know-how, you can find a free or low-cost workaround.
Trade Show Terminology: Learn the Lingo and Show Like a Pro
Like most specialty industries, the world of trade show marketing has its own unique language. For exhibitors, knowing how to speak the lingo is critical. Learn these key terms to avoid costly misunderstandings between you and your exhibit design firm, show management representatives, shipping and freight vendors, on-site labor supervisors, and booth staffers.
Make Your Booth Wheelchair-Friendly with These 6 Helpful Tips
Table Top Display Booths: How to Impress with Less
Whether it’s a local job fair just across town or a big trade show on the other side of the country, every exhibitor with a table top display and an in-line booth longs to compete head-to-head with vendors in much larger exhibit spaces. Learn how to impress with less by incorporating the three Ds into your table top display booth.
