Blog
13 Key Questions to Ask Before Buying a Custom Modular Display
While not as expensive as buying a new car, purchasing a modular trade show display still requires a significant investment — especially for small businesses. So before you sign on the dotted line and place your order for a brand new modular display, make sure you kick the tires and ask the salesperson a LOT of questions. Here’s a helpful list to get you started.
The Art and Science of Trade Show Booth Lighting
Like women’s cosmetics, good booth lighting highlights your display’s most interesting features and hides its flaws. When executed well, booth lighting subtly guides visitors’ attention in such a way that the light sources themselves become nearly imperceptible. But all that glitters is not gold, and too much of the wrong type of lighting can ruin your display.
Small-scale Projection Mapping Tips for Event Organizers
A large projection mapping installation can turn an ordinary trade show, expo or business conference into an eye-popping theatrical performance — complete with media coverage — but it usually carries a hefty price tag. The good news is that, when executed properly, small-scale projection mapping can be just as engaging as large installations, minus the high cost.
Retractable Banner Stands: Which One Is Right for You?
Retractable = Ready When You Are
A retractable or roll up banner stand is likely the least expensive — yet most noticeable — element in any trade show display.
The Most Effective Recruiting Technique You’re NOT Using
The traditional job interview is like a one-way mirror: It’s a great way for the employer to assess an applicant, but it doesn’t allow an applicant to get an accurate view of the employer’s company culture and workplace dynamic. That’s just one of the many drawbacks of the standard recruiting process … but is there a better way? Some say yes.
Logo Redesign Tips and Trends
Unlike fine wines, most corporate logos don’t improve with age. In fact, with so many consumer and technology firms changing course and evolving at lightning speed, most logos are unlikely to survive beyond a three-year shelf life. If your company logo is in need of a makeover, be sure to check out these logo redesign tips and trends.
Off-Floor Trade Show Marketing Tactics to Woo and Wow Prospects
5 Tips for Right-Sizing a Brand New Trade Show Display
Purchasing and designing a new trade show display can be a daunting process, especially when you remember that your company will likely have to live with that display for the next several years. No pressure there! So how can you be sure that you’re choosing the right size exhibit — one that will perform well now and in the future? Here are a few tips for right-sizing your trade show display.
How to Clean, Store and Refresh Fabric Trade Show Displays
Fabric trade show displays are the go-to favorite for many exhibitors, and for good reason. But despite their popularity, fabric displays are just that — fabric — which means that, just like clothing, they are prone to rips and tears, stains, fading, and even mold if not stored properly. Protect your investment and keep your fabric display in good condition with these easy-care tips from the pros.
What to Look for in a Trade Show Manager
Thinking of hiring a trade show manager? The most effective trade show managers have a very specialized set of skills. Whether you’re considering hiring your own in-house talent or outsourcing to a third-party vendor, there are certain traits you’ll want to look for during your search to ensure you’re netting the best talent available.
