Blog

Make Your Booth Wheelchair-Friendly with These 6 Helpful Tips

UWAdmin / February 13, 2019

Every visitor to your exhibit is a potential customer. Wheelchair-friendly booth design helps to ensure that every attendee can enjoy all aspects of a trade show display, including maneuvering around the booth, viewing and reaching sample products, and accessing tablet or iPad keyboards. Use these six helpful tips to improve wheelchair accessibility in your booth.

table-top-display-booths-how-to-impres-with-less_1400x400

Trade Show Display Products

Table Top Display Booths: How to Impress with Less

UWAdmin / February 6, 2019

Whether it’s a local job fair just across town or a big trade show on the other side of the country, every exhibitor with a table top display and an in-line booth longs to compete head-to-head with vendors in much larger exhibit spaces. Learn how to impress with less by incorporating the three Ds into your table top display booth.

Leadership Trade Show

Understaffed? Grow Your Own Sales Talent in Time for Your Next Trade Show

UWAdmin / January 30, 2019

Frontline sales managers are under pressure to ensure that every event on the trade show marketing calendar will be staffed by at least two members from the sales team. But if you’ve recently lost a top performer to a competitor or departmental budget cuts, that’s not always possible. The ideal solution? A backup sales team that can flex in during peak periods.

Marketing Trade Show

7 Ways to Keep Your Marketing Collateral Out of the Hotel Trash Bin

UWAdmin / January 23, 2019

There’s nothing worse than seeing all your hard work go to waste — literally. With all the marketing collateral that’s handed out at trade shows, it’s no surprise that most of it never makes the return trip back to your prospective customer’s corporate office. Save money (and save face) by learning how to deliver marketing materials worth keeping.

Event Marketing Trade Show

Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show

UWAdmin / January 16, 2019

Has your company made plans to exhibit at its very first overseas trade show? Congratulations! Are you scared or anxious? You should be. Dipping your toe into international trade show waters can be as nerve-racking as it is exciting. Learn how to sidestep these common first-timer mistakes and you’ll be on your way to a great foreign exhibit experience.

Business Trade Show

Don’t Be Fooled by Trade Show Scams and Scammers

UWAdmin / January 9, 2019

Even the most conscientious trade show managers have been duped by trade show scammers. Seemingly legitimate offers arrive in your inbox almost daily, touting attendee lists, hotel discounts, and fabulous-sounding shows that, sadly, are often too good to be true. But with a little due diligence, you can learn how to spot these scams and avoid them altogether.

Trade Show Display Products

4 Backlit Display Superheroes That Clobber Boring Trade Show Booth Design

UWAdmin / January 2, 2019

Do you sometimes feel like the Invisible Man while tending your trade show exhibit? Do you often wish you had some sort of superpower that could draw hundreds of qualified prospects into your booth? You can. Faster than the Flash, backlit and light box displays transform exhibits from meh to marvel-ous and start attracting booth visitors in seconds.
There are several different types of backlit displays. And just like all the great superheroes of comic book lore, each type boasts its own unique set of superpowers.

Trade Show Trade Show Display Products

Top Trade Show Furniture Trends for 2019

UWAdmin / December 19, 2018

Earthy and rustic. Warm and inviting. Quirky and unconventional. The latest trends in trade show furniture reveal the industry moving away from glitz and shine in favor of more textured, natural-looking, lounge-inspired booth designs. If you’ve been thinking of freshening up your exhibit with a trade show furniture makeover, read on for more inspiration.

Event Marketing Marketing Trade Show

Design a Better Trade Show Display Using Customer and Buyer Personas

UWAdmin / December 12, 2018

Savvy marketers understand the value of customer personas in developing high-conversion funnels, email marketing campaigns and social media content. But customer personas aren’t just for digital marketing. They can also provide exhibitors with valuable insights into how trade show displays should be outfitted and configured to draw in more qualified leads.

Event Marketing Trade Show Trade Show Display Products

Why Every Trade Show Display Needs a Kiosk, Thanks to Millennials

UWAdmin / December 5, 2018

As of just two years ago, millennials were making up to 73% of the purchasing decisions in B2B companies. That number has surely grown by now. So when it comes to your trade show display, are you doing everything you can to market to the Generation Y target audience? Learn why the kiosk is an essential component for any millennial-optimized exhibit.