No more business cards. No more “blind date” networking with people whom you know nothing about. No more scrambling to try to prove ROI after exhibiting or sponsoring a show. Mobile event apps remove all the obstacles and inefficiencies of traditional trade show networking and make it possible for you to meet the right contacts in half the time.
In addition, mobile event apps are essential for event organizers because they enable them to:
With so many different styles to consider, choosing the perfect backwall for your exhibit is no easy task. And deciding on text and images can be even trickier. But when you design with the customer in mind, you’ll be amazed at just how effortless trade show backwall design can be.
Considering getting a trade show display but unsure if a new display is the right decision? Choosing a used trade show display can be a great alternative for most budget-conscious businesses and first-time companies looking to explore the opportunities that trade shows present. For those who own older displays where 90% of the pieces still look new but who only need a few small pieces replaced, purchasing a few select refurbished display pieces to replace the older ones can also be a budget friendly move as well.
You may ask yourself if it is worth it to attend a trade show? Well, it all depends. It can be if you have a clear understanding of the pros and shortcomings of participating along with a good idea of what you hope to accomplish while you are at the show. To make it easier to measure your ROI, it is important to have a clear goal in mind and ensure that you are truly making the most of the trade show experience. Below are some pros and cons to make an informed decision.
During the initial discovery meeting, there is a sense of excitement that resonates through attendees. Also as a salesperson, we are excited about a new opportunity.
The client feels something different though. They may be excited for different reasons, based on the type of buyer they are. They could be happy for finding a company to be the 3rd bid, or they could be thrilled to have a company who may be able to help them achieve their dreams.
Summer is a great time to expose your brand to a whole new customer base. From fairs and festivals to sponsored community events, outdoor promotional spaces can be either drab or fab depending on how they’re designed. Check out these five easy steps to create an immersive outdoor display that wows attendees and drives even more traffic to your booth.
Feedback is the lifeblood of market research. Customer surveys are key to defining your ideal client’s needs, wants and pain points. An online survey is an effective, time efficient way to get this information. But what do you ask, when do you ask it and how do you use the answers? Read on for helpful insights to your survey woes and maybe even pick some strategies that hadn’t crossed your mind.
When your business sells multiple line items, the idea of fitting all of your products in an 8’ x 8’ booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too much? Sometimes it’s a fine line between subtle and overwhelming. Since trade shows are our bread and butter, we’ve gathered a few of the tips and tricks we’ve picked up over the years for packing in a robust product line into your booth without overwhelming attendees.
Your marketing strategy should be a living document. If you haven’t updated your marketing strategy in the past two years, it’s time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching every 12 months with the ever-so-quickly-changing digital landscape. Reviewing your strategy often will allow you to keep to your core values, grow with your business and incorporate the latest trends in a way which works for your company. We’ve outlined a few tips and tricks to help spring clean your trade show marketing strategy for a success next year.