Trade show displays are an investment. But like all good investments, you can stretch them to fit more than one need to maximize what you spend. We’ve gathered our favorite ways to repurpose trade shows displays so that they go further than the perimeter of you 10×10 booth space.
Looking to breathe some new life into that old trade show display? You don’t have to start all over from scratch. There are plenty of ways to refresh and expand your existing display simply by building on what you already have. In fact, just by adding this one item, you can completely upgrade the look-and-feel of your display.
Anyone that has exhibited at a trade show knows that designing a memorable booth can be intimidating and expensive. But you don’t have to throw money at your booth to have an impactful, traffic-stopping display. Creating a memorable trade show booth that doesn’t break your bank simply comes down to investing time and some creative energy into your design. We’ve wrangled a few of our favorite tips for creating a truly unique booth space using what you already have.
Email can be an effective and low-cost method for promoting trade show attendance and increasing booth traffic at your next event. But too often, marketers fall short by using a one-size-fits-all email strategy. Truth is, different audiences respond to different triggers, so the savvy email marketer should take time to develop targeted campaigns and messaging for each of their email target audiences.
So you’ve decided to exhibit at a trade show. Congratulations! This is going to be one of the hardest, most rewarding things you can do for your business. There’s a lot more that goes into a successful trade show experience other than showing up. But have no fear, we’re here to help you through your first trade show experience. We’ve compiled a list of 15 tips for a successful first trade show.
If you’re just getting started planning your company’s first trade show, a branded table throw should be your first purchase. Not only is a logo-printed table throw a fantastic branding tool, but it can also be multi-purposed for use at a variety of other corporate events, from job fairs to holiday parties. Truth is, a branded table throw is so versatile and indispensable that it’s often considered the Little Black Dress of the trade show industry.
The marriage between leadership, including business leadership, and technology has become such an important subject that the topic has been incorporated in master’s degree programs at a growing number of colleges and universities around the United States. Perdue University leads the way in this type of degree program that weds leadership with technological advances.