Blog
The Most Effective Recruiting Technique You’re NOT Using
The traditional job interview is like a one-way mirror: It’s a great way for the employer to assess an applicant, but it doesn’t allow an applicant to get an accurate view of the employer’s company culture and workplace dynamic. That’s just one of the many drawbacks of the standard recruiting process … but is there a better way? Some say yes.
Logo Redesign Tips and Trends
Unlike fine wines, most corporate logos don’t improve with age. In fact, with so many consumer and technology firms changing course and evolving at lightning speed, most logos are unlikely to survive beyond a three-year shelf life. If your company logo is in need of a makeover, be sure to check out these logo redesign tips and trends.
Off-Floor Trade Show Marketing Tactics to Woo and Wow Prospects
5 Tips for Right-Sizing a Brand New Trade Show Display
Purchasing and designing a new trade show display can be a daunting process, especially when you remember that your company will likely have to live with that display for the next several years. No pressure there! So how can you be sure that you’re choosing the right size exhibit — one that will perform well now and in the future? Here are a few tips for right-sizing your trade show display.
How to Clean, Store and Refresh Fabric Trade Show Displays
Fabric trade show displays are the go-to favorite for many exhibitors, and for good reason. But despite their popularity, fabric displays are just that — fabric — which means that, just like clothing, they are prone to rips and tears, stains, fading, and even mold if not stored properly. Protect your investment and keep your fabric display in good condition with these easy-care tips from the pros.
What to Look for in a Trade Show Manager
Thinking of hiring a trade show manager? The most effective trade show managers have a very specialized set of skills. Whether you’re considering hiring your own in-house talent or outsourcing to a third-party vendor, there are certain traits you’ll want to look for during your search to ensure you’re netting the best talent available.
Best Mobile Event Apps to Boost Engagement, Networking and Lead Gen
No more business cards. No more “blind date” networking with people whom you know nothing about. No more scrambling to try to prove ROI after exhibiting or sponsoring a show. Mobile event apps remove all the obstacles and inefficiencies of traditional trade show networking and make it possible for you to meet the right contacts in half the time.
In addition, mobile event apps are essential for event organizers because they enable them to:
Exhibit Backwalls: Design with the Customer in Mind
With so many different styles to consider, choosing the perfect backwall for your exhibit is no easy task. And deciding on text and images can be even trickier. But when you design with the customer in mind, you’ll be amazed at just how effortless trade show backwall design can be.
Used Displays: The Budget Friendly Way to Get Quality Displays
Considering getting a trade show display but unsure if a new display is the right decision? Choosing a used trade show display can be a great alternative for most budget-conscious businesses and first-time companies looking to explore the opportunities that trade shows present. For those who own older displays where 90% of the pieces still look new but who only need a few small pieces replaced, purchasing a few select refurbished display pieces to replace the older ones can also be a budget friendly move as well.
Pros and Cons of Exhibiting vs. Attending Tradeshows
You may ask yourself if it is worth it to attend a trade show? Well, it all depends. It can be if you have a clear understanding of the pros and shortcomings of participating along with a good idea of what you hope to accomplish while you are at the show. To make it easier to measure your ROI, it is important to have a clear goal in mind and ensure that you are truly making the most of the trade show experience. Below are some pros and cons to make an informed decision.
