Feedback is the lifeblood of market research. Customer surveys are key to defining your ideal client’s needs, wants and pain points. An online survey is an effective, time efficient way to get this information. But what do you ask, when do you ask it and how do you use the answers? Read on for helpful insights to your survey woes and maybe even pick some strategies that hadn’t crossed your mind.
When your business sells multiple line items, the idea of fitting all of your products in an 8’ x 8’ booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too much? Sometimes it’s a fine line between subtle and overwhelming. Since trade shows are our bread and butter, we’ve gathered a few of the tips and tricks we’ve picked up over the years for packing in a robust product line into your booth without overwhelming attendees.
Your marketing strategy should be a living document. If you haven’t updated your marketing strategy in the past two years, it’s time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching every 12 months with the ever-so-quickly-changing digital landscape. Reviewing your strategy often will allow you to keep to your core values, grow with your business and incorporate the latest trends in a way which works for your company. We’ve outlined a few tips and tricks to help spring clean your trade show marketing strategy for a success next year.
Regardless of what you may have read, cell phone charging stations are not lead-generating magic beans. However, if you already have the three trade show essentials nailed down — that is, (1) great branding and booth design, (2) friendly, knowledgeable salespeople, and (3) a solid plan for collecting leads and following up — then adding a branded charging station to your display may indeed be a smart move. The key is to see it for what it is: one small piece of a much broader prospect engagement strategy.
Lead follow-up is a way to take control of your sales and keep your company front of mind for the customer. But how do you do it? You don’t want to be that person that’s constantly begging for the attention of your lead like a puppy begging at your heel. In reality, you do want to be available (and quickly) to the right leads, but there are ways to seem less pathetic pup and more trustworthy leader.
As most trade show booth staffers well know, getting enough face time to qualify every prospect who steps into your booth can be a race against the clock. If not given immediate attention, booth visitors lose interest and are quickly lured away by the next exhibit. In today’s blog, we’ll explore booth activities that prospects simply won’t want to walk away from.
Trade show displays are an investment. But like all good investments, you can stretch them to fit more than one need to maximize what you spend. We’ve gathered our favorite ways to repurpose trade shows displays so that they go further than the perimeter of you 10×10 booth space.
Looking to breathe some new life into that old trade show display? You don’t have to start all over from scratch. There are plenty of ways to refresh and expand your existing display simply by building on what you already have. In fact, just by adding this one item, you can completely upgrade the look-and-feel of your display.
Anyone that has exhibited at a trade show knows that designing a memorable booth can be intimidating and expensive. But you don’t have to throw money at your booth to have an impactful, traffic-stopping display. Creating a memorable trade show booth that doesn’t break your bank simply comes down to investing time and some creative energy into your design. We’ve wrangled a few of our favorite tips for creating a truly unique booth space using what you already have.