Getting the most out of trade shows takes strategy, planning, and execution. Don’t expect your first event or a new event to yield your biggest client.
EXHIB-IT! CEO, DJ Heckes, Shares Her Story & Recap of the Albuquerque International Balloon Fiesta, 2014
It’s day 7 of the Albuquerque International Balloon Fiesta. EXHIB-IT! has been on the ground at Balloon Fiesta Park and in the skies high above Albuquerque all week long.
Five Generations of the Workplace & What That Means for Your Business What happens when the team doesn’t get along or when some people don’t feel that their ideas are being heard?
At first glance, event content marketing can seem to be an overwhelming beast, just another task to add to your ever-growing list. With a clear plan and execution, content marketing can drive vendors and visitors to your events, increase online traffic to the company website and social media, and build brand recognition.
As you’re planning your marketing strategies for next year, consider the impact of a green marketing campaign. Keeping in line with the values of your company, you can create a campaign that will increase brand awareness while also bringing attention to important environmental issues.
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