Like most specialty industries, the world of trade show marketing has its own unique language. For exhibitors, knowing how to speak the lingo is critical. Learn these key terms to avoid costly misunderstandings between you and your exhibit design firm, show management representatives, shipping and freight vendors, on-site labor supervisors, and booth staffers.
Every visitor to your exhibit is a potential customer. Wheelchair-friendly booth design helps to ensure that every attendee can enjoy all aspects of a trade show display, including maneuvering around the booth, viewing and reaching sample products, and accessing tablet or iPad keyboards. Use these six helpful tips to improve wheelchair accessibility in your booth.
Whether it’s a local job fair just across town or a big trade show on the other side of the country, every exhibitor with a table top display and an in-line booth longs to compete head-to-head with vendors in much larger exhibit spaces. Learn how to impress with less by incorporating the three Ds into your table top display booth.
Frontline sales managers are under pressure to ensure that every event on the trade show marketing calendar will be staffed by at least two members from the sales team. But if you’ve recently lost a top performer to a competitor or departmental budget cuts, that’s not always possible. The ideal solution? A backup sales team that can flex in during peak periods.
There’s nothing worse than seeing all your hard work go to waste — literally. With all the marketing collateral that is handed out at trade shows, it’s no surprise that most of it never makes the return trip back to your prospective customer’s corporate office. Save money (and save face) by learning how to deliver marketing materials worth keeping.
Has your company made plans to exhibit at its very first overseas trade show? Congratulations! Are you scared or anxious? You should be. Dipping your toe into international trade show waters can be as nerve-wracking as it is exciting. Learn how to sidestep these common first-timer mistakes and you’ll be on your way to a great foreign exhibit experience.
Even the most conscientious trade show managers have been duped by trade show scammers. Seemingly legitimate offers arrive in your inbox almost daily, touting attendee lists, hotel discounts, and fabulous-sounding shows that, sadly, are often too good to be true. But with a little due diligence, you can learn how to spot these scams and avoid them altogether.
Do you sometimes feel like the Invisible Man while tending your trade show exhibit? Do you often wish you had some sort of superpower that could draw hundreds of qualified prospects into your booth? You can. Faster than the Flash, backlit and light box displays transform exhibits from meh to marvel-ous and start attracting booth visitors in seconds.
Earthy and rustic. Warm and inviting. Quirky and unconventional. The latest trends in trade show furniture reveal the industry moving away from glitz and shine in favor of more textured, natural-looking, lounge-inspired booth designs. If you’ve been thinking of freshening up your exhibit with a trade show furniture makeover, read on for more inspiration.
Savvy marketers understand the value of customer personas in developing high-conversion funnels, email marketing campaigns and social media content. But customer personas aren’t just for digital marketing. They can also provide exhibitors with valuable insights into how trade show displays should be outfitted and configured to draw in more qualified leads.
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