Feedback is the lifeblood of market research. Customer surveys are key to defining your ideal client’s needs, wants and pain points. An online survey is an effective, time efficient way to get this information. But what do you ask, when do you ask it and how do you use the answers? Read on for helpful insights to your survey woes and maybe even pick some strategies that hadn’t crossed your mind.
When your business sells multiple line items, the idea of fitting all of your products in an 8’ x 8’ booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too much? Sometimes it’s a fine line between subtle and overwhelming. Since trade shows are our bread and butter, we’ve gathered a few of the tips and tricks we’ve picked up over the years for packing in a robust product line into your booth without overwhelming attendees.
Your marketing strategy should be a living document. If you haven’t updated your marketing strategy in the past two years, it’s time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching every 12 months with the ever-so-quickly-changing digital landscape. Reviewing your strategy often will allow you to keep to your core values, grow with your business and incorporate the latest trends in a way which works for your company. We’ve outlined a few tips and tricks to help spring clean your trade show marketing strategy for a success next year.
Regardless of what you may have read, cell phone charging stations are not lead-generating magic beans. However, if you already have the three trade show essentials nailed down — that is, (1) great branding and booth design, (2) friendly, knowledgeable salespeople, and (3) a solid plan for collecting leads and following up — then adding a branded charging station to your display may indeed be a smart move. The key is to see it for what it is: one small piece of a much broader prospect engagement strategy.