Month: January 2019
Understaffed? Grow Your Own Sales Talent in Time for Your Next Trade Show
Frontline sales managers are under pressure to ensure that every event on the trade show marketing calendar will be staffed by at least two members from the sales team. But if you’ve recently lost a top performer to a competitor or departmental budget cuts, that’s not always possible. The ideal solution? A backup sales team that can flex in during peak periods.
7 Ways to Keep Your Marketing Collateral Out of the Hotel Trash Bin
There’s nothing worse than seeing all your hard work go to waste — literally. With all the marketing collateral that’s handed out at trade shows, it’s no surprise that most of it never makes the return trip back to your prospective customer’s corporate office. Save money (and save face) by learning how to deliver marketing materials worth keeping.
Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show
Don’t Be Fooled by Trade Show Scams and Scammers
4 Backlit Display Superheroes That Clobber Boring Trade Show Booth Design
Do you sometimes feel like the Invisible Man while tending your trade show exhibit? Do you often wish you had some sort of superpower that could draw hundreds of qualified prospects into your booth? You can. Faster than the Flash, backlit and light box displays transform exhibits from meh to marvel-ous and start attracting booth visitors in seconds.
There are several different types of backlit displays. And just like all the great superheroes of comic book lore, each type boasts its own unique set of superpowers.