Like most specialty industries, the world of trade show marketing has its own unique language. For exhibitors, knowing how to speak the lingo is critical. Learn these key terms to avoid costly misunderstandings between you and your exhibit design firm, show management representatives, shipping and freight vendors, on-site labor supervisors, and booth staffers.
Whether it’s a local job fair just across town or a big trade show on the other side of the country, every exhibitor with a table top display and an in-line booth longs to compete head-to-head with vendors in much larger exhibit spaces. Learn how to impress with less by incorporating the three Ds into your table top display booth.