The science of trade show marketing is like a fast-moving subway train. Blink once and not only have you missed an opportunity, but it could be twice as hard to catch up to your competitors. Don’t let trade show innovation pass you by! Dive into our list of “good reads,” as recommended by EXHIB-IT! staff members, and take your event marketing to the next level.
A fire starts because of a faulty cord. Someone falls over on an item that dropped from your booth. An actual flood! There are so many scenarios where you could find yourself in need of trade show insurance. And while it’s unlikely you will need it, having the proper coverage in place when disaster strikes can bring you peace of mind during the chaos.