What is SMS Marketing?
SMS stands for “short messaging service.” In layman’s terms, that means text message marketing.
If you immediately think “spam marketing” when you hear about text message marketing, you should know that much has changed in recent years.
The DOs and DON’Ts of Using Hashtags
The history of hashtagging can be traced back to a web marketer named Chris Messina. In 2007, he pitched his idea about grouping tweets to the founders of Twitter, and although they didn’t see the value in it right away, the idea eventually took off once Messina began to use hashtags in his tweets.
Getting Organic Reach on Social Media is Challenging But Achievable
The simplest definition of organic reach is “How many people can you reach for free on a social media platform?” These days, it’s not so easy to reach your target without using paid ads, and one reason it’s so difficult is that major social media players have changed or adjusted their algorithms during the past few years.
Go Beyond Standard Practices for Using Social Media
It’s not only search engine results pages (SERPs) that lead potential customers to click on your website. In the U.S., people spend an average of two hours daily on social media sites, and, globally, more than a million new users are joining social media platforms each day. Digital marketing experts tell us that quality content and engagement on social media contribute to brand success. But are there more specific ways to directly drive people from social media to your site? Continue reading to learn what are the best tools and techniques.