Month: February 2021
Ask the Experts: Are Trade Show Expenses Tax Deductible?
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Running your own business and signing up for trade shows is exciting, but tax time can be confusing. If you are unsure about whether any of your trade show expenses are tax-deductible, you are not alone. Good news — there are many tax-deductible trade show expenses! Let’s go over some of the most common tax-deductible trade show expenses.
Data Collection: How to Gather and Use Data in Your Marketing Funnels
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Data Collection at Each Stage of the Marketing Funnel
How you communicate with would-be customers varies according to where they are in the purchasing decision process. Which lead-generating tools work best when consumers are in the awareness stage versus the consideration and purchase stages?
Influencer Marketing
Top-Rated Lead Capture Tools for Trade Shows
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Lead capture, also known as lead retrieval, is vital for trade show exhibitors. Capturing booth visitors’ contact information and product interest is the first step in the lead management process. Lead nurturing and lead tracking comes later, but let’s start with a look at these top-rated lead capture apps.
