Month: April 2021
Is B2B Influencer Marketing Worth the Investment?
Photo source: Pexels.com
How is B2B Influencer Marketing Different from B2C Influencer Marketing?
Most of the news coverage surrounding influencer marketing centers on B2C efforts, where top celebrities pitch brands to their thousands (or millions) of followers on social media platforms like Instagram or YouTube. While this approach often works well (depending on the product and target customer), consumers are beginning to be more skeptical about celebrity influencers – especially when PR disasters like the ill-fated Fyre Festival make the headlines. Brands can no longer assume that celebrity will translate to influence when consumers begin to doubt influencers’ credibility.
What is Google My Business and How Can it Help Me?
Photo source: Pixabay
Every business owner knows they need to have visibility on Google. But your regular business profile is likely not doing much to drive web traffic or generate leads. Opening a free Google My Business account can be a boon for your business if you spend some time finessing your account and regularly add value to it.
6 Ways to Define Brand Voice
Photo source: Pexels.com
What is Brand Voice and Why is it so Important?
Brand voice is your brand’s personality. If your brand doesn’t have an easily recognized personality, not only will consumers be unsure about what it stands for and what to expect from your company, but it will also be more difficult for prospective customers to see how you’re any different from your competitors. The key to developing and maintaining a brand voice is to make a commitment to what your brand represents, and then to let that voice and personality come through in every marketing element that touches your brand.
How Video Has Forever Changed the Content Marketing Game
The world of content marketing is an ever-shifting place. Due to technological advancements and the increased saturation of content from the internet, the marketing tactics that were popular 5 years ago might be irrelevant today. A form of content that is important in today’s current marketing landscape, that continues to change the face of content marketing, is video.