Month: May 2021
Why Customers Want “Conversational” Marketing
Photo source: Pexels.com
What is Conversational Marketing?
Conversational marketing is a method many businesses are using to move customers through the sales funnel more quickly than with traditional approaches. Conversations that are triggered with a single click, hosted by Live Chat or AI chatbots, can let businesses learn enough about prospects to quickly qualify leads. Instead of sending someone to a landing page to fill out a form – which then takes time to process – live chat or bot conversations can use questions to move the prospect through the funnel more rapidly.
4 Marketing Psychology Tips to Help You Connect with Consumers
No matter how exciting your product or service might be, it is nothing without a solid marketing strategy that directly connects to your target audiences. While every audience has a differing set of psychographic and demographic indicators, at the end of the day, there are universal patterns of human behavior that can’t be ignored. This is where marketing psychology comes into play.
Engage Your Visitors with Great Traffic Building Ideas
Boost Your Booth Traffic with These Helpful Tips!
Behind every great business exhibit is a great booth. Since exhibit’s are such a wonderful opportunity for networking and sourcing leads, you should be making sure you’re doing everything you can to draw people towards your booth.
Why Should You Optimize Your Copy for Voice Search?
Photo source: Pexels.com
These days, instead of typing text in search engines on phones or laptops, many people are directing questions to Siri, Google Assistant, or Cortana using their voice – and they are expecting precise and immediate answers. Voice search is faster and easier than using traditional search methods, and that’s likely why it’s estimated there are 1 billion voice searches every month. Data company, Statista, estimates that by 2024, there will be 8.4 billion voice assistants across the globe, which is a figure higher than the world’s current population!