Undoubtedly, one of the most affected corporate fields in 2020 was live trade show events. And, unfortunately, the industry continues to experience the negative consequences of the COVID-19 pandemic shutdowns, with billions of dollars’ worth of revenue lost in canceled and postponed events–and these ramifications will likely continue for years to come.

Undoubtedly, 2020 will go down in marketing history books as the worst year on record for in-person trade shows. Given that trade shows are a core aspect of thousands of businesses, it’s sure to return in the coming post-COVID years–but it’s going to look a little different.