Month: November 2021
How We Can Use Social Media to Create Valuable Connections
A business’s social media accounts aren’t just for advertising their products. With a strong social media presence, a business is capable of reaching customers they could have never been able to reach with traditional marketing tactics, and they’re able to develop personal connections with engaging online content.
10 Questions Every Exhibitor Should Ask Before Booking a Booth Space
Unless your company has an unlimited trade show budget, you likely have to pick and choose between a dozen or more suitable shows over the course of a year. Now more than ever, it’s important to put your time and energy into the events that will net you the highest return on your investment. But how to choose the right ones? Before committing your company to exhibiting at a particular event or conference, be sure to ask yourself — and the show organizer — the following questions.
How To Give Your Visitor the VIP Treatment
Since the term “very important person” was coined in the 1930’s, businesses everywhere have realized the potential of these special guests and their ability to affect their bottom line. It’s widely known that 80% of a business’s revenue can come from just 20% of its overall customers. Treating that 20% of customers like the VIPs they are is a fantastic way to ensure they stay a valued customer.
Is It Worth Sponsoring or Hosting Your Events?
Event strategy is an incredibly important tool for every business’s marketing team, and one of the most complex problems these teams must solve is deciding whether to host or sponsor an event. Both tactics have their own benefits–and their own downsides.
How To Ensure Your Exhibit Materials Arrive Safely
Your booth is the crux of your exhibit show. It’s the physical manifestation of your company’s goals, brand, products, and everything your company is trying to communicate to potential clients. If your company depends on the business you acquire through exhibit shows, any damage to your booth risks your bottom line on top of accruing fees for fixing your pieces.
