It’s only a matter of time before your brand-new, shiny exhibit begins to look a little less than that. The process of transporting your exhibit materials from trade show to trade show is bound to take a toll, so what are you supposed to do to make sure your booth is still leaving the best impression on your participants?
If you haven’t set up an exhibit before, it can be easy to rack up expenses. But just because you’re new to exhibiting doesn’t mean you have to pay like it. There are plenty of ways to set up immersive, effective marketing exhibits without breaking the bank.
A business’s social media accounts aren’t just for advertising their products. With a strong social media presence, a business is capable of reaching customers they could have never been able to reach with traditional marketing tactics, and they’re able to develop personal connections with engaging online content.
Since the term “very important person” was coined in the 1930’s, businesses everywhere have realized the potential of these special guests and their ability to affect their bottom line. It’s widely known that 80% of a business’s revenue can come from just 20% of its overall customers. Treating that 20% of customers like the VIPs they are is a fantastic way to ensure they stay a valued customer.
Event strategy is an incredibly important tool for every business’s marketing team, and one of the most complex problems these teams must solve is deciding whether to host or sponsor an event. Both tactics have their own benefits–and their own downsides.
Your booth is the crux of your exhibit show. It’s the physical manifestation of your company’s goals, brand, products, and everything your company is trying to communicate to potential clients. If your company depends on the business you acquire through exhibit shows, any damage to your booth risks your bottom line on top of accruing fees for fixing your pieces.
Don’t let a tiny booth at a trade show convince you that your display can’t have a powerful presence. To take full advantage of a small booth, companies must think strategically about their small space and utilize every nook and cranny. All the while, they must ensure that their booth’s appearance follows the current aesthetic trends of appearing accessible, minimal, and roomy.
Are you designing or updating your marketing strategy? If so, you need a way to keep up with the constantly changing marketing landscape and one of the best ways to do that is by adjusting your strategy regularly.