Engage Your Visitors with Great Traffic Building Ideas
Boost Your Booth Traffic with These Helpful Tips!
Behind every great business exhibit is a great booth. Since exhibit’s are such a wonderful opportunity for networking and sourcing leads, you should be making sure you’re doing everything you can to draw people towards your booth.
So, what exactly can you do to boost foot traffic around your booth and give attendees an experience they’ll remember? We’ve compiled a few tips and tricks for enhancing traffic around your booth and giving your visitors an experience that they’ll remember after the exhibit has ended.
By implementing some or all these tips, you’ll notice your booth visitors increase exponentially! For more advice on your next exhibit, refer to our website today.
“Behind every great business exhibit is a great booth.”
Idea #1: Go in with the intent of building relationships.
If a booth is all about the sale, it won’t make a lasting impression on your visitors. Your booth should be centered around the idea of building relationships with the exhibit attendees.
When setting up your booth, ask yourself what you can do to make it thought-provoking, approachable, welcoming – essentially, something that would make someone want to stop by and have a chat.
A clever way to do this is to offer some sort of beverage, such as coffee or tea, or perhaps some baked goods. You could also provide an incentive to your booth visitors, such as setting up a prompt for them to answer to get some free swag. Get creative and have fun – the whole point of building relationships is establishing a comfortable environment!
“Your booth should be centered around the idea of building relationships with the exhibit attendees.”
Idea #2: Make sure your first impression is a good one.
First impressions really do matter – especially when it comes to exhibits. If your booth isn’t as impressionable compared to others, you may not attract as many visitors, and those you do attract may not remember your company – thus, you may lose out on some potential prospects.
Think about what makes a booth stand out to you – merchandise? Music? Friendly booth staff? All of the above? Make sure your booth is something that looks exciting and fun, something that the exhibit attendees will want to approach – when your first impression is a good one, visitors will remember you, even long after the exhibit is over!
“First impressions really do matter – especially when it comes to exhibits.”
Idea #3: Know your audience.
To attract a good amount of foot traffic to your booth, you need to know exactly who you’re trying to attract. It is a good rule of thumb to look up who may be attending this particular exhibit (if possible), to get a feel for your audience.
Once you know who your potential visitors will be, you’ll know how to set up your booth in such a way that will attract your target audience. If there is something that a lot of the other visiting businesses have in common, try to highlight that in your booth, along with how your company can help them succeed.
“Once you know who your potential visitors will be, you’ll know how to set up your booth in such a way that will attract your target audience.”
Idea #4: Add in some icebreakers. In conclusion…
To get people to approach your booth, you need to make it approachable – and what’s more approachable than some icebreakers? This can be done in a bunch of different ways, such as placing out post-it notes and pens for visitors to write on, a white board with markers, popsicle sticks with question prompts written on them, and more.
Icebreakers are great for drawing people to your booth, and it just might lead to some qualifying information gathered from a potential prospect. By asking icebreaker questions, sometimes you’re able to get to the deeper answers of why a potential prospect may be a good fit for your company!
“Icebreakers are great for drawing people to your booth, and it just might lead to some qualifying information gathered from a potential prospect.”
At the end of the day, the best thing you can do to attract more visitors to your booth is to make it welcoming. As a bonus, incentives can also go a long way in drawing in potential prospects and gathering more leads.
By following these tips, you should see your booth traffic continue to grow! Stay true to your brand and put on a friendly face, and your visitors should start to notice. For more booth traffic tips, check out our website!