Top 11 Tips for Engaging Your Followers
Social media engagement is one of the hallmarks of successful business practice in 2021. We live on the internet, and if you don’t put your company out in the WebSphere, you will struggle mightily to make money and grow your brand. Here are the 11 best tips we could think of to help you interact successfully with your followers.
#1 Do Contests
Customers love feeling like they can get something for free or discounted prices. They view this as a reward for loyal business over the years, and social media allows your company to offer these contests much easier than in the past. Try to do a monthly drawing or offer a supply of products if they buy one to start. The modern version of buy-one-get-one free.
#2 Use Vibrant Colors
It should be obvious that any marketing campaign is going to be fueled by great artwork and vibrant colors that catch people’s attention. If you can find a color scheme for your company that is specific to your branding and your social media vibe, that’s an even better strategy for success.
#3 Meme It Up!
The internet has been home to some of the funniest and most relatable moments of the modern era, and sales teams have been successful in taking advantage of those times perfectly. Don’t be afraid to photoshop the Crying Jordan meme onto your competitor.
#4 Get Celebrity Endorsements
How many times is Shaquille O’Neal going to tell us to buy a Shaq-eroni pizza from Papa John’s? What about Jennifer Garner asking you what’s in your wallet for Capital One? Celebrities have the power to influence sales like no other, and you need to do your best to find an endorser on social media before a competitor takes the superstar you have in mind.
#5 Online Coupons Are Great
This tip is like the giveaway contest options but allows for a greater distribution of the rewards to your customers. Give them an opportunity to download a coupon online or ask them to buy something first in the store and they will get the coupon to use after they get home once they go on your social media.
#6 Hashtags Work
They are one of the oldest tricks in the social media book, but using hashtags is still one of the best ways to create social engagement with new and old customers. Try to go with one that is both witty and lends knowledge to what you are selling. #TheEngagementList
#7 Pay Attention to Seasons
Customers love unique events and seasonal interaction that corresponds to Christmas, Thanksgiving, Halloween, and The Fourth of July. Change your color scheme, your logos, and your product rewards so that they reflect the time of year we are in so that you can stand out more.
#8 Use Each Social Network Accordingly
Not every social media network is the same, and their function should be used accordingly. Instagram is best for the visual parts of your business, and Pinterest is a close second. Twitter is great for memes and jokes, and Facebook is great for attracting the older crowd to your products.
#9 Back Up Your Talk
Don’t say things on social media that you can’t back up in real life. If you claim that your sandwiches have new ingredients and you have been carefully revealing them on Twitter across several weeks, you better make sure that the food tastes the way you claim, lest you might lose your customers online and in real life.
#10 Hire Great Social Managers
Remember that people still power the most successful businesses in the world. A.I. and other mechanical intelligence is all the rage right now, but human minds are the ones who imagine, create, and define the innovations of today and tomorrow. Just because social media is on a computer and it seems a dime a dozen, hire a great and experienced social media manager who can understand the pulse of your accounts.
#11 Have Fun!
Social media is supposed to be enjoyable, so let it be! If you are running a business social media account, remember to stay lighthearted and informative, while keeping your eye on the prize. The point is to interact with your customers in clever ways and make your company more relatable and personable, like you are one big family.
Make Sure Customers Acknowledge Your Existence
If you take anything away from this article, you need to remember that the main objective of social media engagement is to get customers to interact with your content. Simply being seen is not enough. Make content that encourages consumers to agree to doing business online with you. Without that, there is no money being made.
