What Can A Podcast Do for Your Business?
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Ever hear the popular phrase content is king? In the current digital marketing landscape, this statement couldn’t be truer. Content marketing encompasses a variety of multimedia platforms. This includes blogs, videos, and the newly popularized content form of podcasts!
Should My Business Start a Podcast?
With millions of podcasts already in circulation, you might be wondering: is it worth starting my business podcast amidst the steep competition? Our answer is 100% yes! Although the podcast world is quite saturated, the listenership and audience reach are only increasing as the years go on. In fact, over the past three years, the number of podcast listeners has grown by 54%.
6 Key Advantages That A Podcast Offers Your Business
With 104 million monthly podcast listeners in the United States, starting a podcast is truly a no brainer. But if you’re not sold on starting a podcast quite yet, here are 6 benefits of podcasting that show how beginning one can positively impact your business in 2020 and beyond:
#1 They Show Off Your Unique Brand Voice
Podcasts are a great platform for helping your brand’s personality shine! In general, podcasts are more personable and intimate than most written content marketing strategies, for you get to hear the voices and tone of the people that make up your business. This reminds audiences that you are so much more than a stuffy business; you are a group of humans with thoughts, ideas, and a personality to offer up for your audience’s entertainment.
#2 They Facilitate Relationship Building
Podcasts allow you to connect with your audiences on a deeper and more personal level and grant you the opportunity to build new relationships with peers and future consumers. This is especially the case when capitalizing on the power of guest speakers. Inviting guest speakers onto your podcasts can work wonders for driving new audiences and traffic your way. Not only is a guest appearance great for building a professional connection for your network, but the audience that is generated from their presence on your podcast might just overlap with your own!
#3 They Are Easily Accessible to Your Audience
Despite how successful videos and blogs can be for your business, they require much more of your audience’s attention than podcasts do. No matter how entertaining your content might be, sometimes busy consumers just don’t have the time or energy to invest their time in sitting down to read or watch content. Since podcasts are solely auditory, they are ideal for multitasking and on-the-go enjoyment, as they are accessible from phones, smart devices, and laptops alike. This allows listeners to run errands, drive, or clean while simultaneously enjoying your musings.
#4 They Are User Friendly
Podcasts offer a great return on investment as opposed to other expensive forms of advertising and marketing, and it doesn’t take a tech whiz to get one up and running. Amateurs and professionals alike have successful podcasts and don’t divulge much money out of pocket. The key technical elements of a great podcast are a quality microphone, audio editing software, and a podcast hosting site, none of which are too expensive or difficult to get the hang of.
#5 They Can Become a Lucrative Business
Think about it… The money that goes into your podcast’s creation (mic, hosting site, etc.) can easily be made up and surpassed by the many opportunities to monetize it. Many successful podcasts can generate money through sponsorships and partnerships with other brands or podcast hosts. And believe it or not, there is a lot of money in podcast advertisements to go around. In 2020 alone, the money spent on podcast advertisements is predicted to be at over 500 million dollars.
#6 They Establish Your Credibility as a Professional
Since podcasts are one of the longer forms of content marketing, with the average podcast length at around 43 minutes, they offer the time and space to dig deep into complex industry topics and trends. This can better leverage your position as an authority in your industry and shows your audience the value your business can provide them with. Not only this but collaborating and interviewing guests that are revered in your sector will help your credibility skyrocket in turn!
Get Started with Your Podcasting Journey Today
Feeling inspired to start reaping the benefits of a company podcast? All in all, podcasts have the potential to play a key role in your content marketing strategy. Although it might feel overwhelming to take the plunge on your podcasting journey, the incredible benefits that it can offer your business outweighs many of the challenges by a landslide. With hard work and consistent uploading practice, it is only a matter of time before your business finds its unique niche in the podcast marketplace!