What Makes an Effective Trade Show Booth?
The trade show is a great environment to meet with customers, build anticipation for your products, size-up your competition, and connect more directly with consumers of all shapes and sizes. But once you arrive in the trade show hall and see all the other exhibits of similar size, with similar layouts, and similar colors, suddenly your booth can look like just one more un-special, bland cutout. The good news is that there are plenty of ways to make your trade show booth a unique experience that will drive customers and make sure that you are the life of the trade show.
Free merchandise and branded giveaways are almost mandatory at trade shows these days. By making items that are wearable, you can extend your reach far beyond the specific footprint of your booth, but how many pairs of sunglasses or USB ports does a participant really need? Rather than creating giveaways just because you must consider it an opportunity to really let your creativity fly.
Consider items that not many other booths might offer, to stand out from the crowd. You can also consider larger, more pricey items and holding lotteries or raffles. If the word gets out that someone can get an expensive item just by entering, they very well might drop by your booth to see if they have a chance.
Open and Inviting Layouts
It might seem a little obvious, but your trade show booth should feel a little bit like a home. Participants should feel welcomed into the space. This means keeping things as neat and uncluttered as possible. I
t’s also important to make sure that participants have enough space to stand around within your booth. The last thing you want is for them to feel crammed into a tight space where they might damage your booth’s construction, or just get too claustrophobic to stick around and see what you have to offer.
Layouts are also important in more than just the physical space of your booth. Inviting graphics and clean, crisp images are another way to impress your professionalism and expertise on the participants in the trade show, all before you even say a word.
Graphics and images are also a great chance to differentiate yourself from the rest of the crowd. Instead of choosing safe, stale colors, why not consider a brighter color that will pop against that sea of identical-looking white booths?
Experiences to Remember
The unique experience of trade shows allows for approaches to marketing and advertising that wouldn’t be possible in many other settings. Because your booths are physical spaces that participants can walk through, it’s not a bad idea at all to consider the ways that you can make the experience memorable. Don’t sell them on a product, sell them on a memory that they can take with them out of the trade show and tell their friends and family about.
Using Word-of-Mouth to Your Advantage
Participants in the trade show are going to naturally want to talk to each other. Which is something you can use to your advantage. All of this comes down to the ways you stand out from the crowd. By making something unique and taking risks, you’ll create more buzz around what it is on offer at your booth. Create experiences, layouts and graphics, and giveaways that will get participants talking about what your booth has to offer. If you can start a conversation, you’ll go farther than any advertising campaign put together by even the largest and most influential booths at the trade show.
A Booth That Sticks Out Sticks Around
There’s plenty of ways to draw attention to your booth at trade shows. But what do all these strategies have in common?
They help your booth stand out from the crowd. By taking out-of-the-box approaches, you’ll be sure that your booth sticks around in the memory of attendees long after. It’s worth the risk to make sure your booth isn’t forgotten among all the others, so don’t play it safe.