Category: Branding
Pros and Cons of Exhibiting vs. Attending Tradeshows
You may ask yourself if it is worth it to attend a trade show? Well, it all depends. It can be if you have a clear understanding of the pros and shortcomings of participating along with a good idea of what you hope to accomplish while you are at the show. To make it easier to measure your ROI, it is important to have a clear goal in mind and ensure that you are truly making the most of the trade show experience. Below are some pros and cons to make an informed decision.
Create an Immersive Brand Experience With Outdoor Tent Events
Summer is a great time to expose your brand to a whole new customer base. From fairs and festivals to sponsored community events, outdoor promotional spaces can be either drab or fab depending on how they’re designed. Check out these five easy steps to create an immersive outdoor display that wows attendees and drives even more traffic to your booth.
Tips and Tricks to Spring Clean your Trade Show Marketing Strategy
Your marketing strategy should be a living document. If you haven’t updated your marketing strategy in the past two years, it’s time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching every 12 months with the ever-so-quickly-changing digital landscape. Reviewing your strategy often will allow you to keep to your core values, grow with your business and incorporate the latest trends in a way which works for your company. We’ve outlined a few tips and tricks to help spring clean your trade show marketing strategy for a success next year.