Category: Business
6 Emerging Leadership Trends for 2019 and Beyond
The Most Effective Recruiting Technique You’re NOT Using
The traditional job interview is like a one-way mirror: It’s a great way for the employer to assess an applicant, but it doesn’t allow an applicant to get an accurate view of the employer’s company culture and workplace dynamic. That’s just one of the many drawbacks of the standard recruiting process … but is there a better way? Some say yes.
What to Look for in a Trade Show Manager
Thinking of hiring a trade show manager? The most effective trade show managers have a very specialized set of skills. Whether you’re considering hiring your own in-house talent or outsourcing to a third-party vendor, there are certain traits you’ll want to look for during your search to ensure you’re netting the best talent available.
Buyer Motivators and How to Best Qualify a Buyer
During the initial discovery meeting, there is a sense of excitement that resonates through attendees. Also as a salesperson, we are excited about a new opportunity.
The client feels something different though. They may be excited for different reasons, based on the type of buyer they are. They could be happy for finding a company to be the 3rd bid, or they could be thrilled to have a company who may be able to help them achieve their dreams.
Post-Event Surveys: Why They’re Important
Feedback is the lifeblood of market research. Customer surveys are key to defining your ideal client’s needs, wants and pain points. An online survey is an effective, time efficient way to get this information. But what do you ask, when do you ask it and how do you use the answers? Read on for helpful insights to your survey woes and maybe even pick some strategies that hadn’t crossed your mind.
How to Show off Multiple Product Lines without Making Your Booth Space Over-Crowded
When your business sells multiple line items, the idea of fitting all of your products in an 8’ x 8’ booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too much? Sometimes it’s a fine line between subtle and overwhelming. Since trade shows are our bread and butter, we’ve gathered a few of the tips and tricks we’ve picked up over the years for packing in a robust product line into your booth without overwhelming attendees.
How to Create a Truly Unique Booth Space by Using What You Already Have
Anyone that has exhibited at a trade show knows that designing a memorable booth can be intimidating and expensive. But you don’t have to throw money at your booth to have an impactful, traffic-stopping display. Creating a memorable trade show booth that doesn’t break your bank simply comes down to investing time and some creative energy into your design. We’ve wrangled a few of our favorite tips for creating a truly unique booth space using what you already have.
15 Trade Show Tips for First Time Exhibitors
So you’ve decided to exhibit at a trade show. Congratulations! This is going to be one of the hardest, most rewarding things you can do for your business. There’s a lot more that goes into a successful trade show experience other than showing up. But have no fear, we’re here to help you through your first trade show experience. We’ve compiled a list of 15 tips for a successful first trade show.
Business Travel, Leadership and Technology
The marriage between leadership, including business leadership, and technology has become such an important subject that the topic has been incorporated in master’s degree programs at a growing number of colleges and universities around the United States. Perdue University leads the way in this type of degree program that weds leadership with technological advances.