Category: Event Marketing
Prepare for Worst-Case Scenarios at Your Trade Shows
Much like life, trade shows will always have an element of the unknown. Disasters and mistakes can crop up at an alarming rate and even natural disasters can play a marked role in an events success or existence.
How to Plan the Perfect Event
An expertly executed exhibition event requires advance preparation, clear communication between all vendors, and a willingness to be flexible to achieve the best attendee experience possible. Here’s how to plan the perfect event.
Escape The Force Freight!
Forced freight is the dreaded circumstance that means your exhibit was on the showroom floor longer than the agreed-upon time. Now your expensive exhibit is essentially held for ransom at a warehouse location belonging to the general service contractor or GSC.
7 Things NOT to do in Your Exhibit Booth
We’ve Talked About the Do’s of Your Exhibit Booth – Here are the Don’ts
We can talk about everything you could do to make your booth more appealing until we’re blue in the face – but what about the things you shouldn’t be doing?
Lead Gathering Tips Prior to Your Next Show
Generate the Most Leads Possible with These Helpful Tips!
A big part of any exhibit is lead generation. Attending a trade show or conference is expensive. If you don’t generate any new leads or connections at your exhibit, then it really isn’t worth the investment.
Create Successful Signage to Get Noticed
At their core, trade shows are visual and artistic endeavors that stretch the abilities of marketing teams to create realistic and effective advertising. With so many different companies displaying their ideas on the same floor, it is imperative to go outside the box to get noticed by potential leads.
Why Measuring Leads is Critical for Shows
Trade shows serve a myriad of purposes. From advertising new products to getting your company name out in the open through word of mouth, there are several different reasons one would choose to exhibit a booth at an event.
Is It Worth Sponsoring or Hosting Your Events?
Event strategy is an incredibly important tool for every business’s marketing team, and one of the most complex problems these teams must solve is deciding whether to host or sponsor an event. Both tactics have their own benefits–and their own downsides.
Standing Out in Your Next Trade Show
So much work goes into conceptualizing, creating, building, and transporting your booth to a trade show. So, it can almost feel unfair when you get to the trade show and realize so many other businesses have put just as much time and effort into their booths, too.