Category: Event Marketing
Trade Show Success Secrets: What Every Exhibitor Should Know
How exhibitors measure trade show success varies from business to business — and often differs from one show to the next. But however you define trade show marketing success at your particular company, one thing is clear: Advance planning and goal setting are critical. Successful exhibitors don’t just show up and set up. They follow a well-thought-out plan.
6 Trade Show Games and Activities Guaranteed to Draw a Crowd
You don’t exhibit at a trade show in hopes of having an empty booth; you want your booth teeming with prospects! But more booth traffic sometimes forces attendees to wait in line for personal attention from your sales team … or walk away entirely. Trade show games and activities help by keeping prospects busy and engaged, giving you more time to connect with them.
Innovative Event Sponsorship Ideas Big-ticket Sponsors Can’t Resist
Having trouble getting sponsors to commit to your event? Your cookie-cutter, one-size-fits-all sponsorship package may be to blame. In addition to basic sponsorship perks like logo-emblazoned swag, guaranteed trade show booths, and speaking opportunities, high-end event sponsors are increasingly drawn toward packages that include customized offerings and rewards.
Trade Show Videos: Surefire Ways to Command the Spotlight
Done correctly, video will engage passersby like nothing else in the exhibitor’s tool box. Once you’ve grabbed their attention, you can use video to educate, inform and even entertain potential business prospects. Here are some tips for creating trade show videos that captivate your audience while sharing your key message — before, during and after the trade show.
Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show
Has your company made plans to exhibit at its very first overseas trade show? Congratulations! Are you scared or anxious? You should be. Dipping your toe into international trade show waters can be as nerve-racking as it is exciting. Learn how to sidestep these common first-timer mistakes and you’ll be on your way to a great foreign exhibit experience.
Design a Better Trade Show Display Using Customer and Buyer Personas
Savvy marketers understand the value of customer personas in developing high-conversion funnels, email marketing campaigns and social media content. But customer personas aren’t just for digital marketing. They can also provide exhibitors with valuable insights into how trade show displays should be outfitted and configured to draw in more qualified leads.
Why Every Trade Show Display Needs a Kiosk, Thanks to Millennials
As of just two years ago, millennials were making up to 73% of the purchasing decisions in B2B companies. That number has surely grown by now. So when it comes to your trade show display, are you doing everything you can to market to the Generation Y target audience? Learn why the kiosk is an essential component for any millennial-optimized exhibit.
The Ultimate Trade Show Disaster Preparedness Guide
A wise man once said that while you can’t control what happens to you, you can control how you react in any given moment. Trade show managers understand the importance of keeping a cool head in the midst of a challenge. More important still, however, is to plan ahead and be fully prepared for worst-case scenarios. With this handy guide, you can do just that.
Beware the Hidden Costs of Tradeshow Exhibiting
Remember that time when you saved a BUNDLE on a new printer, only to discover that the cost of replacing just one ink cartridge was 3x what you paid for the printer itself? Ugh. Like that printer, the cost of tradeshow exhibiting is often not what it seems on the surface. Here’s how to navigate the hidden costs so you can avoid sticker shock and stay on budget.
The Art and Science of Trade Show Booth Lighting
Like women’s cosmetics, good booth lighting highlights your display’s most interesting features and hides its flaws. When executed well, booth lighting subtly guides visitors’ attention in such a way that the light sources themselves become nearly imperceptible. But all that glitters is not gold, and too much of the wrong type of lighting can ruin your display.
