Category: Event Marketing
7 Things NOT to do in Your Exhibit Booth
We’ve Talked About the Do’s of Your Exhibit Booth – Here are the Don’ts
We can talk about everything you could do to make your booth more appealing until we’re blue in the face – but what about the things you shouldn’t be doing?
Lead Gathering Tips Prior to Your Next Show
Generate the Most Leads Possible with These Helpful Tips!
A big part of any exhibit is lead generation. Attending a trade show or conference is expensive. If you don’t generate any new leads or connections at your exhibit, then it really isn’t worth the investment.
Create Successful Signage to Get Noticed
At their core, trade shows are visual and artistic endeavors that stretch the abilities of marketing teams to create realistic and effective advertising. With so many different companies displaying their ideas on the same floor, it is imperative to go outside the box to get noticed by potential leads.
Why Measuring Leads is Critical for Shows
Trade shows serve a myriad of purposes. From advertising new products to getting your company name out in the open through word of mouth, there are several different reasons one would choose to exhibit a booth at an event.
Is It Worth Sponsoring or Hosting Your Events?
Event strategy is an incredibly important tool for every business’s marketing team, and one of the most complex problems these teams must solve is deciding whether to host or sponsor an event. Both tactics have their own benefits–and their own downsides.
Standing Out in Your Next Trade Show
So much work goes into conceptualizing, creating, building, and transporting your booth to a trade show. So, it can almost feel unfair when you get to the trade show and realize so many other businesses have put just as much time and effort into their booths, too.
What Makes an Effective Trade Show Booth?
The trade show is a great environment to meet with customers, build anticipation for your products, size-up your competition, and connect more directly with consumers of all shapes and sizes. But once you arrive in the trade show hall and see all the other exhibits of similar size, with similar layouts, and similar colors, suddenly your booth can look like just one more un-special, bland cutout. The good news is that there are plenty of ways to make your trade show booth a unique experience that will drive customers and make sure that you are the life of the trade show.
How to Shift Your Exhibit to a Virtual Event
2020 forced the entire globe to adjust to social distancing standards and stay-at-home regulations. The result? Rising popularity in virtual and hybrid events. Experts have been predicting that the trade show market is going to see an uptick in exhibit shows in the 3rd quarter of 2021–but that doesn’t mean virtual events are going to go away.
Trade Show Success Secrets: What Every Exhibitor Should Know
How exhibitors measure trade show success varies from business to business — and often differs from one show to the next. But however you define trade show marketing success at your particular company, one thing is clear: Advance planning and goal setting are critical. Successful exhibitors don’t just show up and set up. They follow a well-thought-out plan.
