Orlando officially announced Tradeshow openings starting in mid-July for six shows and ten shows in August. Las Vegas announced the opening in August, with 75 planned shows scheduled for the remainder of the year. Germany has opened and has prepared a full slate of shows.
The science of trade show marketing is like a fast-moving subway train. Blink once and not only have you missed an opportunity, but it could be twice as hard to catch up to your competitors. Don’t let trade show innovation pass you by! Dive into our list of “good reads,” as recommended by EXHIB-IT! staff members, and take your event marketing to the next level.