Going out and getting business leads is arguably the most important part of running a financially successful enterprise. Leads are essentially the potential customers that you attract throughout the lifespan of your business.
Frontline sales managers are under pressure to ensure that every event on the trade show marketing calendar will be staffed by at least two members from the sales team. But if you’ve recently lost a top performer to a competitor or departmental budget cuts, that’s not always possible. The ideal solution? A backup sales team that can flex in during peak periods.
Lead follow-up is a way to take control of your sales and keep your company front of mind for the customer. But how do you do it? You don’t want to be that person that’s constantly begging for the attention of your lead like a puppy begging at your heel. In reality, you do want to be available (and quickly) to the right leads, but there are ways to seem less pathetic pup and more trustworthy leader.
The marriage between leadership, including business leadership, and technology has become such an important subject that the topic has been incorporated in master’s degree programs at a growing number of colleges and universities around the United States. Perdue University leads the way in this type of degree program that weds leadership with technological advances.