Trade shows are thought of as critical to a business’s marketing and sales plans. Still, they are the first events on the chopping block if a company decides they need to compensate for losses in revenue or other budget restrictions. Trade shows are the scapegoats, but that’s only because there are no traditional ways to determine if the products at the show and the marketing methods on display are persuading any new leads to join a company’s plans moving forward.
It’s only a matter of time before your brand-new, shiny exhibit begins to look a little less than that. The process of transporting your exhibit materials from trade show to trade show is bound to take a toll, so what are you supposed to do to make sure your booth is still leaving the best impression on your participants?
Unless your company has an unlimited trade show budget, you likely have to pick and choose between a dozen or more suitable shows over the course of a year. Now more than ever, it’s important to put your time and energy into the events that will net you the highest return on your investment. But how to choose the right ones? Before committing your company to exhibiting at a particular event or conference, be sure to ask yourself — and the show organizer — the following questions.
Event strategy is an incredibly important tool for every business’s marketing team, and one of the most complex problems these teams must solve is deciding whether to host or sponsor an event. Both tactics have their own benefits–and their own downsides.