Unless your company has an unlimited trade show budget, you likely have to pick and choose between a dozen or more suitable shows over the course of a year. Now more than ever, it’s important to put your time and energy into the events that will net you the highest return on your investment. But how to choose the right ones? Before committing your company to exhibiting at a particular event or conference, be sure to ask yourself — and the show organizer — the following questions.
Event strategy is an incredibly important tool for every business’s marketing team, and one of the most complex problems these teams must solve is deciding whether to host or sponsor an event. Both tactics have their own benefits–and their own downsides.
Are you designing or updating your marketing strategy? If so, you need a way to keep up with the constantly changing marketing landscape and one of the best ways to do that is by adjusting your strategy regularly.
In today’s consumer-focused world, it’s easy to forget that the buyer’s journey is a nuanced path with far more complexities than we realize. Have you ever stopped to wonder what thought processes someone goes through from first hearing about a product or service to finally making the purchase – or not? If you haven’t, we’re going to show you more about the Customer Journey Map and why it’s crucial to your business’s success to understand it.
When companies are faced with the challenge of launching new products and services or even just revitalizing what they’re currently offering, one of the best steps they can take is to create user personas. By doing the research and going through the effort of molding these personas, you’re able to fully know your target audience and test the waters for your product.
Boost Your Booth Traffic with These Helpful Tips!
Behind every great business exhibit is a great booth. Since exhibit’s are such a wonderful opportunity for networking and sourcing leads, you should be making sure you’re doing everything you can to draw people towards your booth.
No matter how exciting your product or service might be, it is nothing without a solid marketing strategy that directly connects to your target audiences. While every audience has a differing set of psychographic and demographic indicators, at the end of the day, there are universal patterns of human behavior that can’t be ignored. This is where marketing psychology comes into play.
What is SMS Marketing?
SMS stands for “short messaging service.” In layman’s terms, that means text message marketing.
If you immediately think “spam marketing” when you hear about text message marketing, you should know that much has changed in recent years.
Go Beyond Standard Practices for Using Social Media
It’s not only search engine results pages (SERPs) that lead potential customers to click on your website. In the U.S., people spend an average of two hours daily on social media sites, and, globally, more than a million new users are joining social media platforms each day. Digital marketing experts tell us that quality content and engagement on social media contribute to brand success. But are there more specific ways to directly drive people from social media to your site? Continue reading to learn what are the best tools and techniques.
Content marketers are great multitaskers. You can take the resources you are given and turn them into something more. There are always new ways to make your content marketing more productive, and in 2020, there’s more competition than ever. So, with that in mind, we came up with our 5 favorite ways to make your content marketing more productive!