Trade shows are thought of as critical to a business’s marketing and sales plans. Still, they are the first events on the chopping block if a company decides they need to compensate for losses in revenue or other budget restrictions. Trade shows are the scapegoats, but that’s only because there are no traditional ways to determine if the products at the show and the marketing methods on display are persuading any new leads to join a company’s plans moving forward.
It’s only a matter of time before your brand-new, shiny exhibit begins to look a little less than that. The process of transporting your exhibit materials from trade show to trade show is bound to take a toll, so what are you supposed to do to make sure your booth is still leaving the best impression on your participants?
Unless your company has an unlimited trade show budget, you likely have to pick and choose between a dozen or more suitable shows over the course of a year. Now more than ever, it’s important to put your time and energy into the events that will net you the highest return on your investment. But how to choose the right ones? Before committing your company to exhibiting at a particular event or conference, be sure to ask yourself — and the show organizer — the following questions.
Event strategy is an incredibly important tool for every business’s marketing team, and one of the most complex problems these teams must solve is deciding whether to host or sponsor an event. Both tactics have their own benefits–and their own downsides.
Are you designing or updating your marketing strategy? If so, you need a way to keep up with the constantly changing marketing landscape and one of the best ways to do that is by adjusting your strategy regularly.
In today’s consumer-focused world, it’s easy to forget that the buyer’s journey is a nuanced path with far more complexities than we realize. Have you ever stopped to wonder what thought processes someone goes through from first hearing about a product or service to finally making the purchase – or not? If you haven’t, we’re going to show you more about the Customer Journey Map and why it’s crucial to your business’s success to understand it.
When companies are faced with the challenge of launching new products and services or even just revitalizing what they’re currently offering, one of the best steps they can take is to create user personas. By doing the research and going through the effort of molding these personas, you’re able to fully know your target audience and test the waters for your product.
Boost Your Booth Traffic with These Helpful Tips!
Behind every great business exhibit is a great booth. Since exhibit’s are such a wonderful opportunity for networking and sourcing leads, you should be making sure you’re doing everything you can to draw people towards your booth.