The DOs and DON’Ts of Using Hashtags
The history of hashtagging can be traced back to a web marketer named Chris Messina. In 2007, he pitched his idea about grouping tweets to the founders of Twitter, and although they didn’t see the value in it right away, the idea eventually took off once Messina began to use hashtags in his tweets.
Getting Organic Reach on Social Media is Challenging But Achievable
The simplest definition of organic reach is “How many people can you reach for free on a social media platform?” These days, it’s not so easy to reach your target without using paid ads, and one reason it’s so difficult is that major social media players have changed or adjusted their algorithms during the past few years.
Go Beyond Standard Practices for Using Social Media
It’s not only search engine results pages (SERPs) that lead potential customers to click on your website. In the U.S., people spend an average of two hours daily on social media sites, and, globally, more than a million new users are joining social media platforms each day. Digital marketing experts tell us that quality content and engagement on social media contribute to brand success. But are there more specific ways to directly drive people from social media to your site? Continue reading to learn what are the best tools and techniques.
The Debate About Social Media’s Impact on SEO
The folks at Google have not made it easy to understand whether social media affects SEO. In 2010, the company said that social signals – likes, shares, views, pins, etc. – did play a role in determining the rankings that show up on people’s search engine results pages (SERPs). But a few years later, they reported that social signals were not used in Google’s algorithm to determine rankings.
Lead follow-up is a way to take control of your sales and keep your company front of mind for the customer. But how do you do it? You don’t want to be that person that’s constantly begging for the attention of your lead like a puppy begging at your heel. In reality, you do want to be available (and quickly) to the right leads, but there are ways to seem less pathetic pup and more trustworthy leader.