Follow These Steps to Analyze the Success of Your Marketing Strategies!
When you’re an exhibitor, it can be difficult to measure your marketing success and determine if the effort was worth it. Many exhibitors don’t have processes in place for analyzing tradeshow marketing, or it isn’t something that occurs to them in the first place.
Every event manager knows that planning the electrical components of your booth is one of the most challenging parts of attending exhibit shows. Not only is it a complex process, but any flaws or miscalculations can cause serious delays and extra costs, potentially ruining your exhibit show experience.
The Debate About Social Media’s Impact on SEO
The folks at Google have not made it easy to understand whether social media affects SEO. In 2010, the company said that social signals – likes, shares, views, pins, etc. – did play a role in determining the rankings that show up on people’s search engine results pages (SERPs). But a few years later, they reported that social signals were not used in Google’s algorithm to determine rankings.
Virtual events – whether used by themselves or in tandem with your on-site trade show – can extend the reach of your message, create a greater return on investment. See how hybrid events provide added value in a time when travel budgets have been slashed and your target audience may not have time to attend a live show!
For trade show exhibitors, having access to WiFi when you need to conduct business is more of a rule rather than an exception. However, obtaining that access at a trade show can sometimes come with a hefty price tag. Although you may feel as though you have no choice but to pay, with a little research and know-how, you can find a free or low-cost workaround.
A large projection mapping installation can turn an ordinary trade show, expo or business conference into an eye-popping theatrical performance — complete with media coverage — but it usually carries a hefty price tag. The good news is that, when executed properly, small-scale projection mapping can be just as engaging as large installations, minus the high cost.
No more business cards. No more “blind date” networking with people whom you know nothing about. No more scrambling to try to prove ROI after exhibiting or sponsoring a show. Mobile event apps remove all the obstacles and inefficiencies of traditional trade show networking and make it possible for you to meet the right contacts in half the time.
In addition, mobile event apps are essential for event organizers because they enable them to:
As most trade show booth staffers well know, getting enough face time to qualify every prospect who steps into your booth can be a race against the clock. If not given immediate attention, booth visitors lose interest and are quickly lured away by the next exhibit. In today’s blog, we’ll explore booth activities that prospects simply won’t want to walk away from.