The trade show is a great environment to meet with customers, build anticipation for your products, size-up your competition, and connect more directly with consumers of all shapes and sizes. But once you arrive in the trade show hall and see all the other exhibits of similar size, with similar layouts, and similar colors, suddenly your booth can look like just one more un-special, bland cutout. The good news is that there are plenty of ways to make your trade show booth a unique experience that will drive customers and make sure that you are the life of the trade show.
Hanging signs and overhead structures not only make your trade show exhibit look more professional, they get your brand noticed! Adding overhead structures is a great way to make sure your brand is visible from nearly anywhere on the trade show floor. This makes your exhibit easier to find and more likely to garner attention and foot traffic from prospects.
Custom modular displays are famous for their versatility, but the NEXT! line of SEG trade show exhibits takes the term modular to a whole new level.
What’s new in tradeshow exhibits? Reception counters with a hint of Vegas, baby! LED lighted counters are trending with exhibitors. And with so many different styles and features available, it’s easy to see why. Learn how adding a lighted trade show counter to your display can make your brand pop, enhance your booth ambiance, and attract more sales prospects.
Boasting easy tool-free setup and vivid dye-sub printed graphics, pillowcase displays are some of the most striking, versatile, durable, budget-friendly and lightweight trade show exhibits around. But the Navigator product line in particular has taken pillowcase displays to a whole new level. See why Navigator fabric display kits have become an exhibitor favorite.
Whether it’s a local job fair just across town or a big trade show on the other side of the country, every exhibitor with a table top display and an in-line booth longs to compete head-to-head with vendors in much larger exhibit spaces. Learn how to impress with less by incorporating the three Ds into your table top display booth.
Do you sometimes feel like the Invisible Man while tending your trade show exhibit? Do you often wish you had some sort of superpower that could draw hundreds of qualified prospects into your booth? You can. Faster than the Flash, backlit and light box displays transform exhibits from meh to marvel-ous and start attracting booth visitors in seconds.
There are several different types of backlit displays. And just like all the great superheroes of comic book lore, each type boasts its own unique set of superpowers.
Earthy and rustic. Warm and inviting. Quirky and unconventional. The latest trends in trade show furniture reveal the industry moving away from glitz and shine in favor of more textured, natural-looking, lounge-inspired booth designs. If you’ve been thinking of freshening up your exhibit with a trade show furniture makeover, read on for more inspiration.
As of just two years ago, millennials were making up to 73% of the purchasing decisions in B2B companies. That number has surely grown by now. So when it comes to your trade show display, are you doing everything you can to market to the Generation Y target audience? Learn why the kiosk is an essential component for any millennial-optimized exhibit.
Island exhibits offer some of the most captivating spaces at any trade show. No backwall essentially means NO LIMITS on booth design creativity! If you’re thinking of upgrading to an island exhibit — or you’d like to add more pizazz to your existing one — check out these awesome island display designs from around the web.