The trade show is a great environment to meet with customers, build anticipation for your products, size-up your competition, and connect more directly with consumers of all shapes and sizes. But once you arrive in the trade show hall and see all the other exhibits of similar size, with similar layouts, and similar colors, suddenly your booth can look like just one more un-special, bland cutout. The good news is that there are plenty of ways to make your trade show booth a unique experience that will drive customers and make sure that you are the life of the trade show.
2020 forced the entire globe to adjust to social distancing standards and stay-at-home regulations. The result? Rising popularity in virtual and hybrid events. Experts have been predicting that the trade show market is going to see an uptick in exhibit shows in the 3rd quarter of 2021–but that doesn’t mean virtual events are going to go away.
Virtual events – whether used by themselves or in tandem with your on-site trade show – can extend the reach of your message, create a greater return on investment. See how hybrid events provide added value in a time when travel budgets have been slashed and your target audience may not have time to attend a live show!
Orlando officially announced Tradeshow openings starting in mid-July for six shows and ten shows in August. Las Vegas announced the opening in August, with 75 planned shows scheduled for the remainder of the year. Germany has opened and has prepared a full slate of shows.
Trade shows require a lot of planning ahead. From choosing what shows to attend to marketing and everything in between, the amount of work to be done can be overwhelming. By creating a timeline, you will be able to make sure every task is done properly and on time, without unnecessary stress.
Your trade show booth may seem like it’s less important than what you are actually selling, but we’re here to tell you, it’s not. Your display is what is going to attract customers to your booth, so its design is every bit as important as your product or service. Here are the top five essential trade booth design elements and how to use them.
Running your own business and signing up for trade shows is exciting, but tax time can be confusing. If you are unsure about whether any of your trade show expenses are tax-deductible, you are not alone. Good news — there are many tax-deductible trade show expenses! Let’s go over some of the most common tax-deductible trade show expenses.
Custom modular displays are famous for their versatility, but the NEXT! line of SEG trade show exhibits takes the term modular to a whole new level.
Preparing trade show reports shouldn’t require a three-hour scavenger hunt, frantically looking up costs and numbers. The key to pain-free post-show reporting is pre-show planning. By devising a report template up-front and deciding ahead of time which data points you’ll use to measure success, your post-show reports will practically write themselves.
No matter how well-branded your display, if your target audience doesn’t show up at a particular trade show, you’ve wasted valuable time, money and energy by exhibiting. The whole point of trade show marketing is to connect exhibitors with their ideal customers. Use this six-point plan to select trade shows that attract the right attendees for your business.