We all know that there’s no guaranteed way to make sure your booth materials always go completely unscathed. They must make it through shipping, handling, loading, unpacking, installing, and rigging. With every new set of hands-on your booth, the potential for damage and loss increases.
Don’t let a tiny booth at a trade show convince you that your display can’t have a powerful presence. To take full advantage of a small booth, companies must think strategically about their small space and utilize every nook and cranny. All the while, they must ensure that their booth’s appearance follows the current aesthetic trends of appearing accessible, minimal, and roomy.
So much work goes into conceptualizing, creating, building, and transporting your booth to a trade show. So, it can almost feel unfair when you get to the trade show and realize so many other businesses have put just as much time and effort into their booths, too.
The General Data Protection Regulation (GDPR) replaced the EU’s outdated data protection regulations in Spring of 2018. While at first glance this may not seem to affect exhibitors, it does affect lead generation of EU citizens. To be more specific, the GDPR has updated privacy safeguards for how businesses collect and store the personal data of clients and prospective clients.
2020 was a year of drastic, unpredictable, and devastating change–and the exhibit business community wasn’t unaffected. In fact, experts have estimated that compared to 2020–when marketers believed that they’d be attending 54 events that year–marketers are now anticipating attending only 21 events–that’s less than half the number we were at a little over a year ago, and it’s with virtual, hybrid events.