Category: Uncategorized
How to Optimize a Small Exhibit Booth
Don’t let a tiny booth at a trade show convince you that your display can’t have a powerful presence. To take full advantage of a small booth, companies must think strategically about their small space and utilize every nook and cranny. All the while, they must ensure that their booth’s appearance follows the current aesthetic trends of appearing accessible, minimal, and roomy.
Standing Out in Your Next Trade Show
So much work goes into conceptualizing, creating, building, and transporting your booth to a trade show. So, it can almost feel unfair when you get to the trade show and realize so many other businesses have put just as much time and effort into their booths, too.
Why General Data Protection Regulation Matters
The General Data Protection Regulation (GDPR) replaced the EU’s outdated data protection regulations in Spring of 2018. While at first glance this may not seem to affect exhibitors, it does affect lead generation of EU citizens. To be more specific, the GDPR has updated privacy safeguards for how businesses collect and store the personal data of clients and prospective clients.
Exhibitor Transportation Costs on the Rise
The cost of exhibit transportation has gone up in the past several years. Unfortunately, companies who rely on trade shows for their revenue are left with exorbitant fees and no clues about how to avoid them or how they racked them up.
Exhibit Economic Outlook 2021
2020 was a year of drastic, unpredictable, and devastating change–and the exhibit business community wasn’t unaffected. In fact, experts have estimated that compared to 2020–when marketers believed that they’d be attending 54 events that year–marketers are now anticipating attending only 21 events–that’s less than half the number we were at a little over a year ago, and it’s with virtual, hybrid events.
Writing Surveys- Everything You Need to Know
One of the simplest ways to optimize your marketing tactics and capture valuable data about clients and prospective clients is through trade show surveys. These simple interactions can provide companies with invaluable feedback about their services and products and even their exhibits and event marketing strategies. By employing a targeted trade show survey, companies can determine their ideal customer’s needs and expectations to create marketing plans guaranteed to succeed.
The Road to Live Event Recovery
Undoubtedly, one of the most affected corporate fields in 2020 was live trade show events. And, unfortunately, the industry continues to experience the negative consequences of the COVID-19 pandemic shutdowns, with billions of dollars’ worth of revenue lost in canceled and postponed events–and these ramifications will likely continue for years to come.
Did you Prepare for Google’s Core Web Vitals update from May 2021?
As websites and web users have turned toward more user-friendly experiences, Google will now be considering page experience when determining search engine rankings.
Travel and Staffing Tips to Decrease Spending for Trade Shows Post-COVID-19
Undoubtedly, 2020 will go down in marketing history books as the worst year on record for in-person trade shows. Given that trade shows are a core aspect of thousands of businesses, it’s sure to return in the coming post-COVID years–but it’s going to look a little different.
Cutting Installation and Dismantling Costs at Post-COVID Trade Shows
It’s obvious to anyone in the trade-show industry that events post-COVID will be an entirely new beast, with different expectations, rules, and dynamics. One of the biggest differences experts are reporting is a dramatic decrease in budgets for in-person trade shows, which is understandable given the shift towards digital marketing.
