Category: Uncategorized
Moving Your Exhibit Up Instead of Out
Trade show floor space is the real estate market of the exhibitor space. Like the actual real estate and housing market, expanding outward is often the more costly option. But when you still need to go bigger, the only way is up!
Top 10 Tips for Surviving a Trade Show
There are two elements to surviving the trade show business. One is ensuring your exhibit and your show are a success, and the other is ensuring you make it through the grueling hours of the event itself.
How to Plan the Perfect Event
An expertly executed exhibition event requires advance preparation, clear communication between all vendors, and a willingness to be flexible to achieve the best attendee experience possible. Here’s how to plan the perfect event.
Your User Guide for Building a New Booth
Building a new booth from the ground up is a detailed and lengthy undertaking. It involves a significant amount of research, organization, and patience.
How to Protect Your Exhibit Materials
We all know that there’s no guaranteed way to make sure your booth materials always go completely unscathed. They must make it through shipping, handling, loading, unpacking, installing, and rigging. With every new set of hands-on your booth, the potential for damage and loss increases.
How to Optimize a Small Exhibit Booth
Don’t let a tiny booth at a trade show convince you that your display can’t have a powerful presence. To take full advantage of a small booth, companies must think strategically about their small space and utilize every nook and cranny. All the while, they must ensure that their booth’s appearance follows the current aesthetic trends of appearing accessible, minimal, and roomy.
Standing Out in Your Next Trade Show
So much work goes into conceptualizing, creating, building, and transporting your booth to a trade show. So, it can almost feel unfair when you get to the trade show and realize so many other businesses have put just as much time and effort into their booths, too.
Why General Data Protection Regulation Matters
The General Data Protection Regulation (GDPR) replaced the EU’s outdated data protection regulations in Spring of 2018. While at first glance this may not seem to affect exhibitors, it does affect lead generation of EU citizens. To be more specific, the GDPR has updated privacy safeguards for how businesses collect and store the personal data of clients and prospective clients.
Exhibitor Transportation Costs on the Rise
The cost of exhibit transportation has gone up in the past several years. Unfortunately, companies who rely on trade shows for their revenue are left with exorbitant fees and no clues about how to avoid them or how they racked them up.
Exhibit Economic Outlook 2021
2020 was a year of drastic, unpredictable, and devastating change–and the exhibit business community wasn’t unaffected. In fact, experts have estimated that compared to 2020–when marketers believed that they’d be attending 54 events that year–marketers are now anticipating attending only 21 events–that’s less than half the number we were at a little over a year ago, and it’s with virtual, hybrid events.
