Category: Uncategorized
Why Customers Want “Conversational” Marketing
Photo source: Pexels.com
What is Conversational Marketing?
Conversational marketing is a method many businesses are using to move customers through the sales funnel more quickly than with traditional approaches. Conversations that are triggered with a single click, hosted by Live Chat or AI chatbots, can let businesses learn enough about prospects to quickly qualify leads. Instead of sending someone to a landing page to fill out a form – which then takes time to process – live chat or bot conversations can use questions to move the prospect through the funnel more rapidly.
4 Marketing Psychology Tips to Help You Connect with Consumers
No matter how exciting your product or service might be, it is nothing without a solid marketing strategy that directly connects to your target audiences. While every audience has a differing set of psychographic and demographic indicators, at the end of the day, there are universal patterns of human behavior that can’t be ignored. This is where marketing psychology comes into play.
Why Should You Optimize Your Copy for Voice Search?
Photo source: Pexels.com
These days, instead of typing text in search engines on phones or laptops, many people are directing questions to Siri, Google Assistant, or Cortana using their voice – and they are expecting precise and immediate answers. Voice search is faster and easier than using traditional search methods, and that’s likely why it’s estimated there are 1 billion voice searches every month. Data company, Statista, estimates that by 2024, there will be 8.4 billion voice assistants across the globe, which is a figure higher than the world’s current population!
Is B2B Influencer Marketing Worth the Investment?
Photo source: Pexels.com
How is B2B Influencer Marketing Different from B2C Influencer Marketing?
Most of the news coverage surrounding influencer marketing centers on B2C efforts, where top celebrities pitch brands to their thousands (or millions) of followers on social media platforms like Instagram or YouTube. While this approach often works well (depending on the product and target customer), consumers are beginning to be more skeptical about celebrity influencers – especially when PR disasters like the ill-fated Fyre Festival make the headlines. Brands can no longer assume that celebrity will translate to influence when consumers begin to doubt influencers’ credibility.
What is Google My Business and How Can it Help Me?
Photo source: Pixabay
Every business owner knows they need to have visibility on Google. But your regular business profile is likely not doing much to drive web traffic or generate leads. Opening a free Google My Business account can be a boon for your business if you spend some time finessing your account and regularly add value to it.
6 Ways to Define Brand Voice
Photo source: Pexels.com
What is Brand Voice and Why is it so Important?
Brand voice is your brand’s personality. If your brand doesn’t have an easily recognized personality, not only will consumers be unsure about what it stands for and what to expect from your company, but it will also be more difficult for prospective customers to see how you’re any different from your competitors. The key to developing and maintaining a brand voice is to make a commitment to what your brand represents, and then to let that voice and personality come through in every marketing element that touches your brand.
How Video Has Forever Changed the Content Marketing Game
The world of content marketing is an ever-shifting place. Due to technological advancements and the increased saturation of content from the internet, the marketing tactics that were popular 5 years ago might be irrelevant today. A form of content that is important in today’s current marketing landscape, that continues to change the face of content marketing, is video.
What Can A Podcast Do for Your Business?
Photo source: Pexels
Ever hear the popular phrase content is king? In the current digital marketing landscape, this statement couldn’t be truer. Content marketing encompasses a variety of multimedia platforms. This includes blogs, videos, and the newly popularized content form of podcasts!
4 Ways to Use Yelp to Grow Your Business
Photo source: Pexels
If you’ve been under the impression that Yelp is out of style in 2020, you’re wrong! In this year alone, Yelp’s app has been reached by over 32 million mobile devices. This high usership isn’t decreasing anytime soon and doesn’t even consider the millions of audiences that use Yelp on their laptops and computers.
How to Use Facebook Messenger to Build Customer Relationships
Ever since Google claimed that social media doesn’t directly contribute to search engine ranking, businesses have wondered how platforms like Facebook should figure into their digital marketing strategies.