Making a Big Impact with Your Small Booth
Small exhibits have their limitations. The small size of them means they’re often less eye-catching and immersive than larger exhibits, which take up larger footprints of space at trade shows.
But– exhibits in the 10×20 feet size, or even 10×10 feet, can command just as much attention as the bigger guys with the right approach. When crafting your small booth, design is key. Leave no stone unturned as you build a space that will capture your audience’s attention just as much as the bigger booths.
Go All Out with Graphics
Small booths mean that your graphics will be the most visible aspect to exhibit participants—and right in their faces. So, make sure that you spend the time to ensure they’re as strong as they can be. Poorly Photoshopped images or pixilation will be extremely apparent and won’t leave the kind of impression that will keep participants interested in your booth. The good news is that, because your space is small, the costs of high-quality graphics will be less than for larger booths that must worry about covering more ground.
Less (copy) is more
Just as it’s important not to skimp on your visuals, it’s vital to realize your graphics should be exactly that: graphics. If you rely too much on text when it comes to your printed materials, you might just overwhelm the exact participants that you want to be drawn into your booth.
Remember that you want participants to feel drawn into your booth, where you can explain all the information to them. If you overload your graphics with copy, you’ll not just create unappealing visuals but deter participants from learning more.
Lean towards evocative, short copy and slogans and don’t feel like you must explain everything in writing. The whole experience of your booth is there to ensure participants get all the information they need.
Be Smart About Your Space
When you only have a handful of feet for your exhibit, you need to make every inch count. Consider if there are any dead corners in your booth’s design, places that aren’t used efficiently for storage or marketing. Granted, while you want to make sure to be smart about how you’re using your booth’s space, try not to take this advice to the extreme.
There should still be room to stand and interact. You don’t want your booth’s visitors to be literally rubbing elbows.
Design to Grab Attention
If your exhibit is just one small booth in an ocean of small booths, you’ll want to make sure that all your design choices call attention to your space.
This comes into play not just with how efficiently you’re using that space, as discussed above, but with less obvious choices, including lighting and flooring. Flooring is a great way to set apart your space from those of your exhibit neighbors and choosing a flashy bit of lighting is another excellent way to make sure your booth isn’t lost in the same wash of color as the rest of the exhibit hall.
Small booths mean that you’ll have to rely on good old-fashioned charisma to draw in participants, rather than waiting for them to wander into a large, curated exhibit like some of your competitors. It’s common to simply lay out your information and call it a day, but most participants won’t take the initiative to stop at your booth themselves.
Stay proactive by calling out to participants and seeing if they’re interested in learning more, rather than sitting disengaged behind your booth. It’s up to you to make sure that they have a reason to stop in their tracks and learn more.
Big Impacts at Any Size
Your booth may have a small footprint, but that doesn’t mean it has to have a small impact. Size alone isn’t what holds attention at a trade show. By taking full advantage of your booth’s space, going all out with graphics, and leaning into a less-is-more approach, you’ll be the life of the party.