Why Should My Small Business Have a Trade Show Display?

Trade shows can really maximize your small business’ sales force productivity. The average salesperson visits 2.7 prospects per day or has 675 face-to-face meetings per year. Compare that to the lead generation you’ll get by exhibiting at a trade show — where you can capture the same numbers in just a few days. In addition, attending a conference, event, or trade show significantly reduces the acquisition cost for your average sale, thereby making your small business trade show ROI much higher.

Get started with some of our quick-and-easy options:

Put your brand and message on two to three retractable banner stands
Choose an easy pop up display, which sets up in less than two minutes
Make sure your graphics are memorable, professional, and on brand
Pre-plan your trade show exhibit appearance, and practice or rehearse with your booth staffers for better prospect engagement