Trade Show Displays for Technology Companies and IT Professionals
For technology companies, trade shows are by necessity an important component of the marketing mix. You have to go where the competition and potential clients are. However, it can be difficult to stand out from all of the noise, as many technology and IT trade shows have hundreds of exhibitors and tens of thousands of visitors. Additionally, the displays you use need to reflect the high-tech aspect of your company with interactive display technology.
A show floor is like a carnival, with each exhibitor competing for attendees’ time and interest. How do you succeed in an environment like this? How does your company make an impact in an already sensory-overwhelming environment? Let us show you how.
How to stand out from all the noise at your next trade show:
- Less Is More: Use great, emotionally appealing graphics and smaller amounts of text
- Lighting Is Critical: A well-lit display has much more visual appeal than a dimly-lit, dark display
- Planning Is Everything: Pre-plan your trade show appearance, and practice or rehearse with booth staffers for optimal prospect engagement