The trade show is a great environment to meet with customers, build anticipation for your products, size-up your competition, and connect more directly with consumers of all shapes and sizes. But once you arrive in the trade show hall and see all the other exhibits of similar size, with similar layouts, and similar colors, suddenly your booth can look like just one more un-special, bland cutout. The good news is that there are plenty of ways to make your trade show booth a unique experience that will drive customers and make sure that you are the life of the trade show.
Every event manager knows that planning the electrical components of your booth is one of the most challenging parts of attending exhibit shows. Not only is it a complex process, but any flaws or miscalculations can cause serious delays and extra costs, potentially ruining your exhibit show experience.
Lead follow-up is a way to take control of your sales and keep your company front of mind for the customer. But how do you do it? You don’t want to be that person that’s constantly begging for the attention of your lead like a puppy begging at your heel. In reality, you do want to be available (and quickly) to the right leads, but there are ways to seem less pathetic pup and more trustworthy leader.