The trade show is a great environment to meet with customers, build anticipation for your products, size-up your competition, and connect more directly with consumers of all shapes and sizes. But once you arrive in the trade show hall and see all the other exhibits of similar size, with similar layouts, and similar colors, suddenly your booth can look like just one more un-special, bland cutout. The good news is that there are plenty of ways to make your trade show booth a unique experience that will drive customers and make sure that you are the life of the trade show.
Every event manager knows that planning the electrical components of your booth is one of the most challenging parts of attending exhibit shows. Not only is it a complex process, but any flaws or miscalculations can cause serious delays and extra costs, potentially ruining your exhibit show experience.
In today’s climate, it’s more important than ever to optimize your exhibit budget. Experts everywhere are reporting that the novel COVID-19 virus drastically decreased marketing event planners’ budgets. This, as well as the shifting landscape of tradeshows post-2020, has made an efficient exhibit budget invaluable.
2020 was a year of drastic, unpredictable, and devastating change–and the exhibit business community wasn’t unaffected. In fact, experts have estimated that compared to 2020–when marketers believed that they’d be attending 54 events that year–marketers are now anticipating attending only 21 events–that’s less than half the number we were at a little over a year ago, and it’s with virtual, hybrid events.
Orlando officially announced Tradeshow openings starting in mid-July for six shows and ten shows in August. Las Vegas announced the opening in August, with 75 planned shows scheduled for the remainder of the year. Germany has opened and has prepared a full slate of shows.
Trade shows require a lot of planning ahead. From choosing what shows to attend to marketing and everything in between, the amount of work to be done can be overwhelming. By creating a timeline, you will be able to make sure every task is done properly and on time, without unnecessary stress.
Graphic designers and marketing managers think and communicate ideas differently. Designers tend to focus on graphic elements and spatial patterns, whereas marketers tend to focus on messaging and calls to action. When designing your next trade show display, use these tips to ensure that you and your graphic designer are on the same page with a shared vision.
Hanging signs and overhead structures not only make your trade show exhibit look more professional, they get your brand noticed! Adding overhead structures is a great way to make sure your brand is visible from nearly anywhere on the trade show floor. This makes your exhibit easier to find and more likely to garner attention and foot traffic from prospects.
Your trade show booth may seem like it’s less important than what you are actually selling, but we’re here to tell you, it’s not. Your display is what is going to attract customers to your booth, so its design is every bit as important as your product or service. Here are the top five essential trade booth design elements and how to use them.
Lead follow-up is a way to take control of your sales and keep your company front of mind for the customer. But how do you do it? You don’t want to be that person that’s constantly begging for the attention of your lead like a puppy begging at your heel. In reality, you do want to be available (and quickly) to the right leads, but there are ways to seem less pathetic pup and more trustworthy leader.