2020 forced the entire globe to adjust to social distancing standards and stay-at-home regulations. The result? Rising popularity in virtual and hybrid events. Experts have been predicting that the trade show market is going to see an uptick in exhibit shows in the 3rd quarter of 2021–but that doesn’t mean virtual events are going to go away.
In today’s climate, it’s more important than ever to optimize your exhibit budget. Experts everywhere are reporting that the novel COVID-19 virus drastically decreased marketing event planners’ budgets. This, as well as the shifting landscape of tradeshows post-2020, has made an efficient exhibit budget invaluable.
Email can be an effective and low-cost method for promoting trade show attendance and increasing booth traffic at your next event. But too often, marketers fall short by using a one-size-fits-all email strategy. Truth is, different audiences respond to different triggers, so the savvy email marketer should take time to develop targeted campaigns and messaging for each of their email target audiences.
If you’re just getting started planning your company’s first trade show, a branded table throw should be your first purchase. Not only is a logo-printed table throw a fantastic branding tool, but it can also be multi-purposed for use at a variety of other corporate events, from job fairs to holiday parties. Truth is, a branded table throw is so versatile and indispensable that it’s often considered the Little Black Dress of the trade show industry.