Trade Show Blog

The marriage between leadership, including business leadership, and technology has become such an important subject that the topic has been incorporated in master's degree programs at a growing number of colleges and universities around the United States. Perdue University leads the way in this type of degree program that weds leadership with…

So you've decided to exhibit at a trade show. Congratulations! This is going to be one of the hardest, most rewarding things you can do for your business. There's a lot more that goes into a successful trade show experience other than showing up. But have no fear, we're here to help you through your first trade show experience. We've compiled a…

Anyone that has exhibited at a trade show knows that designing a memorable booth can be intimidating and expensive. But you don't have to throw money at your booth to have an impactful, traffic-stopping display. Creating a memorable trade show booth that doesn't break your bank simply comes down to investing time and some creative energy into your…

Lead follow-up is a way to take control of your sales and keep your company front of mind for the customer. But how do you do it? You don't want to be that person that's constantly begging for the attention of your lead like a puppy begging at your heel. In reality, you do want to be available (and quickly) to the right leads, but there are ways to…

When your business sells multiple line items, the idea of fitting all of your products in an 8' x 8' booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too much? Sometimes it's a fine line between subtle and overwhelming. Since trade shows are our…

Feedback is the lifeblood of market research. Customer surveys are key to defining your ideal client's needs, wants and pain points. An online survey is an effective, time efficient way to get this information. But what do you ask, when do you ask it and how do you use the answers? Read on for helpful insights to your survey woes and maybe even…