Business Travel, Leadership and Technology
The marriage between leadership, including business leadership, and technology has become such an important subject that the topic has been incorporated in master's degree programs at a growing number of colleges and universities around the United States. Perdue University leads the way in this type of degree program that weds leadership with…
Increase Trade Show Attendance and Booth Traffic with Targeted Email Campaigns
Email can be an effective and low-cost method for promoting trade show attendance and increasing booth traffic at your next event. But too often, marketers fall short by using a one-size-fits-all email strategy. Truth is, different audiences respond to different triggers, so the savvy email marketer should take time to develop targeted campaigns…
Successful Lead Follow Up Tips and Tricks
Lead follow-up is a way to take control of your sales and keep your company front of mind for the customer. But how do you do it? You don't want to be that person that's constantly begging for the attention of your lead like a puppy begging at your heel. In reality, you do want to be available (and quickly) to the right leads, but there are ways to…
11th Annual B2B Expo a Huge Success!
The 11th Annual B2B Expo, New Mexico's largest Strategic Networking event & Business-to-Business Expo, was a huge success last week with a packed house of 920 in attendance. This year we used Addmi's new Technology App, making it easy to track attendance and attendee preferences. The event broke previous attendance records with 836 attendees and…
Tips and Tricks to Spring Clean your Trade Show Marketing Strategy
Your marketing strategy should be a living document. If you haven't updated your marketing strategy in the past two years, it's time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching every 12 months with the ever-so-quickly-changing digital landscape. Reviewing your strategy often…
How to Show off Multiple Product Lines without Making Your Booth Space Over-Crowded
When your business sells multiple line items, the idea of fitting all of your products in an 8' x 8' booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too much? Sometimes it's a fine line between subtle and overwhelming. Since trade shows are our…